PartnerHacker Daily #224: Synchronized Swimming in the Partner Sea

Move at the speed of the ecosystem

"Your place in an ecosystem of tech partners is just as important, if not moreso, than the quality of your product itself." – Bob Moore

Having the best tech isn't good enough. If you're building in a silo, your growth is stifled. You suffer and your customers suffer too.

When you go it alone, customers don't get the value they otherwise could.

Delivering value means moving fast to set the flywheel in motion with your ecosystem. As the flywheel gets past the initial shove, it pulls you along at the speed of the entire ecosystem.

New partner pod episodes

Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, and Audio Articles.

Chip Rodgers and Alexis Scott of WorkSpan join the PartnerUp crew to break down Day 3 of PL[X] and talk partner led marketing. Click here to listen to PartnerUp #88.
Episode 14 of Howdy Partners
The Howdy Partners crew discusses strategic partnerships, and providing value to the ecosystem. (click the image to play)
In her latest column, Jessie Shipman writes about how to talk with leaders about the appropriate enablement budget. (click the image to play)


  • Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
  • Amplify Summit - January 17-18, 2023 - Save your seat for free here!

Partnerships in the Wild

Netflix logo on the side of a walmart store
Netflix partners up with Walmart to offer an in-store section at over 2,400 Walmart stores. (ref: Marketing Brew)

We're happy to swim in the same lane

The ecosystem is better with friends. Invite them to join – send ‘em this newsletter.

Partner ecosystem kickoff invite image
Click the image to register.
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