What's hiding behind those missing integrations?
When we make a big sale, we celebrate 🎉!
But do we celebrate customers who don't churn with the same enthusiasm?
Do we even notice the customers who never considered buying our product due to our lack of integrations?
To do a true cost/benefit calculation, we need to look at the hidden costs as well as the hidden benefits of every decision. To really calculate the ROI of integrations, you've got to include the cost of not doing it.
Check out the most recent Sunday Story in partnership with Paragon, The Unseen Cost of Not Integrating.
Building the flywheel starts with your partners
We all want it to build the elusive flywheel. But where do we start?
Gary Sabin explains how building the flywheel starts with your partners. Whether you are just starting to build a product or establishing and expanding development, your partners need to be included in the process.
Read more about building the flywheel with your partners, or watch the video from PL[X] below.
Happenings
- Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
- Amplify Summit - January 17-18 - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!
Meme of the Day
Share some partner knowledge
Don't keep the partnership wisdom to yourself; send it to a friend.
