What's the measure of a relationship?
Can you measure the trust and influence you've gained?
There are probably some useful proxies, but at the end of the day, not everything in business (or in life) can be measured quantitatively.
And that's OK.
Keep doing the stuff you know is right from a first principles standpoint. The stuff you know is good because it's how you'd want to be treated.
Think about the times when you genuinely impacted someone. The times when you heard true praise from a partner or customer. The thank you notes. The anecdotes and feedback that add a skip to your step. The moments you treasure.
There's real value there, even if you can't put a number on it. Listen to that. Follow it.
Measure what you can, but do more than what you measure.
New partner pod episodes
Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, and PartnerHacker.com Audio Articles.
- Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
- Amplify Summit - January 17-18 - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!
Quote of the Day
The mind, once stretched by a new idea, never returns to its original dimensions. – Ralph Waldo Emerson
Open a mind to partnerships
Send 'em this newsletter. Don't worry about measuring the results.