PartnerHacker Daily #234: Throw Out the Old Playbooks

2023 is going to be different

Go-To-Market ain't what it used to be.

If you're trying to repeat all the known playbooks, that should scare the crap out of you.

If you're ready to forge the future, it should get you hyped.

We are definitely hyped!

Let's go into this crazy new world together. Let's create the partner led future.

Partner Ecosystem Kickoff 2023 is the place to start.

New partner pod episodes

Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, and Audio Articles.

Vince Menzione from the Ultimate Guide to Partnering joins the PartnerUp crew to recap PL[X] and discuss the importance of customer success. Listen to Episode 90. 
Howdy Partners #16: Soft Skills
Partner professionals are jack of all trades. Their skill sets are some of the broadest, because they need to be. But soft skills are another story. We dig into the soft skills we believe are most relevant to partner professionals and why they are critical. Subscribe & Listen On: * Spotify * A…
The Howdy Partners digs into the soft skills critical for partner pros.
‎ Audio Articles: Sunday Stories: The Unseen Cost of Not Integrating on Apple Podcasts
‎Show Audio Articles, Ep Sunday Stories: The Unseen Cost of Not Integrating - Dec 18, 2022
The best businesses think about the unseen impacts of their strategies – and as a result, they unlock revenue others didn’t even know was hiding in their ecosystem 💸.


  • Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
  • Amplify Summit - January 17-18 - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!

Video of the Day

Are you down with the B2B partner lingo? Got your ABM, TAM, MQLs, SQLs, SAOS, SQOS, SALS, Dark Socials, and Dark Funnels taken care of? Great!

Take a look at this video from Tim Davidson, it will make you LOL.

Tim Davidson's first day in B2B
Your LMFAOs will definitely get a boost after watching this.

Hit your BFF with some TLDR

Share this newsletter with a friend. Let’s create success together.

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