2023 is going to be different
Go-To-Market ain't what it used to be.
If you're trying to repeat all the known playbooks, that should scare the crap out of you.
If you're ready to forge the future, it should get you hyped.
We are definitely hyped!
Let's go into this crazy new world together. Let's create the partner led future.
Partner Ecosystem Kickoff 2023 is the place to start.
New partner pod episodes
Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, and PartnerHacker.com Audio Articles.
Howdy Partners #16: Soft Skills
Partner professionals are jack of all trades. Their skill sets are some of the broadest, because they need to be. But soft skills are another story. We dig into the soft skills we believe are most relevant to partner professionals and why they are critical. Subscribe & Listen On: * Spotify * A…

PartnerHacker.com Audio Articles: Sunday Stories: The Unseen Cost of Not Integrating on Apple Podcasts
Show PartnerHacker.com Audio Articles, Ep Sunday Stories: The Unseen Cost of Not Integrating - Dec 18, 2022

Happenings
- Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
- Amplify Summit - January 17-18 - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!
Video of the Day
Are you down with the B2B partner lingo? Got your ABM, TAM, MQLs, SQLs, SAOS, SQOS, SALS, Dark Socials, and Dark Funnels taken care of? Great!
Take a look at this video from Tim Davidson, it will make you LOL.

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