How do you create a culture of generosity?
Building radical generosity is one of the core PartnerHacker Principles. You won't always see how radical generosity add to your short term ROI, but in the long run generosity pays off in spades.
Being generous is a costly signal – it shows you actually care. To be generous you need to do more than just pay lip service to the principle, you need to find out what it means for each interaction.
Play the long game by building radical generosity into the fiber of your work culture. It takes a shift in mindset, but pays off down the road.
Read more about what it takes to build radical generosity into your company culture.
Don't market alone
Why have podcasts worked so well? Because they leverage the power of others.
It's not just you talking into a microphone, it's you interviewing others. When you leverage the power of other people, you can grow faster than you ever could alone.
Check out Peter Caputa's post on how to market better together.

Happenings
- Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
- Amplify Summit - January 17-18 - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!
Meme of the Day

Show some generosity
Share the PhD with your fellow partner pros.
