Simple, yes. Easy, no.
If you want to land a big partnership, ask: "What's most important to my partner's business?"
You need to understand your partner's needs. And the only way to understand their needs is to be curious.
Partnering isn't just about your joint customer. It's a common mistake to focus on the customer alone.
Focus on what's in it for the partner. Find their most important metric and figure out how you can make an impact.
Overcoming partnership obstacles
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"Building partnerships isn’t a problem that needs solving; it’s a solution to the problems you already have." – Eric Sangerma
You'll face a lot of obstacles in partnerships. Learning how to overcome them is paramount to making partnerships work.
Eric Sangerma shares his experience of addressing partner pain points and solving them. Check it out:
Three Internal Obstacles You’ll Face as Head of Partnerships — And How You Can Conquer Them
Over the past year, I’ve immersed myself in the partnerships community. I learned that the fractured and individualistic way we’ve been doing business isn’t sustainable. I pored over the statistics, exchanged insights and experiences, and started building relationships with potential partners. In t…
Eric Sangerma
Happenings
- Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
- Amplify Summit - January 17-18 - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!
Video of the Day
Share the science of partnerships
Share the PhD. It's science. Can't argue.
