PartnerHacker Daily #241: Recession Be Damned

On Jan 17th, from 12 - 5 PM ET, join us for the Partner Ecosystem Kickoff Event! We've teamed up with PartnerStack to kick-off the new year with some of your favorite partner pros.

We're bringing you speakers like Tyler Calder, Lee-Ann Johnstone, Logan Lyles, Jill Rowley, Ty Lingley, Allan Adler, Blake Williams, and more.

Our Chief Ecosystems Officer, Jared Fuller, will release his exclusive Partner Ecosystem Roadmap.

We'll be diving into the hardest-hitting, most tactical insights and advice to help you survive in a down economy.


How to not get downsized in 2023

Partner pros, like everyone else, face extra scrutiny right now. You're going to be asked to prove your value. There will be disputes over whether and to what extent you influenced revenue.

But debates over attribution details aren't the best starting point. You're less likely to win playing defense over whether the data is accurate.

What's more likely to prove your worth and indispensability?

Helping others.

If you spend your time making life easier for product, sales, marketing, and success by doing the dirty work, identifying relevant partners, surfacing relationships, orchestrating co-marketing, co-selling, and co-serving initiatives, and generally taking work off of their plate by tapping partners to help, you're less likely to get cut.

When that marketing or sales or success or product leader says, "Don't get rid of them, they are super helpful to us!" you know you're doing it right.

A place where partner pros can get answers

Looking for answers in all the wrong places? Maybe it's time to look somewhere else.

Fluincy just launched a forum for partner pros to get answers and share their knowledge. No sign-up is required.

Head over to the Fluincy forum to get answers.

You'll find partner pros like Adam Pasch, Allan Adler, Will Taylor, and Marco De Paulis to name a few.

Screenshot. Fluincy forum.
Post a comment or ask a question of a partner pro in the Fluincy forum.


  • Partner Ecosystem Kickoff - January 17 - Let's dive into some tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
  • Amplify Summit - January 17-18 - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!

Quote of the Day

One of the reasons Lavender has been able to build such a strong community is because we partner with people and companies that share the same values.

We don't pay for fake testimonials.

We don't partner with people to piggyback off their reach.

We DO look for amazing communities/people that share a common mission.

Charlie Clouser, Lavender

Don't let the recession get you down

Spread the partnership goodwill. Let a friend know that partnerships are the way through the recession. Send 'em the PhD.

Click the image to register.
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