Join us today from noon - 5 pm ET for the Partner Ecosystem Kickoff. It's FREE to join!
We've partnered up with PartnerStack to take you on a journey to The Promised Land. After all, you can't help your customers get to The Promised Land if you haven't been there first.
We'll also dive into the hard-hitting tips and tactics to help you thrive in a down economy.
In addition, our Chief Ecosystem Officer, Jared Fuller, will be releasing The Partner Ecosystem Roadmap.
Start off the year on the right foot. Join us to learn how to make this the best year in partnerships.
The budgetless org: a thought experiment
You just got the news.
Your department's new budget for the year is zero.
In reality, you'd probably be looking for a new job. But play along. Imagine what you might try if you had to generate the revenue to pay for your activities.
What if you treated all of your actions like products? Every piece of content, event, campaign, and initiative. Who are they valuable to, besides your company? Who would be willing to pay to partner with you on them?
Often in partnerships, there isn't direct monetary exchange for activities. This makes sense because you're investing in a longer-term outcome that will financially benefit both sides. It also makes it hard to tell what stuff is most valuable.
Imagining you have to generate revenue for each activity forces you to think about who you're creating value for. It can help you focus your efforts.
What's the difference between community, conversation, connection and collaboration?
Partner pros got into an interesting convo on LinkedIn about the differences between community, conversation, connection, and collaboration.
Maybe it's just semantics, but I think there's something useful in finding the best language and models to think about this stuff.
Partnership Leaders' Asher Matthew got it started with this post:
- Partner Ecosystem Kickoff - Today, at noon ET - Dive into the tactics to make 2023 the best year in the history of partnerships. Don't miss this half-day event. Pre-register here.
- Amplify Summit - Today and tomorrow - Affiliate Insider's two-day virtual event where you can learn everything you need to start your affiliate program. Save your seat for free here!
Quote of the Day
It's free to share the PhD!
The economy might be down, but it's still free to share the PhD. Send it to a partner pro who needs their daily partner pill.