Use genuine connection to win the long game
When you use your humanity to reach out to partners, you build social capital in a way that can't be achieved through automation alone.
As you plant seeds in conversations, your ecosystem grows. Like a farmer working in the fields, your work takes time and diligence.
When harvest time eventually comes, you'll be able to draw on the social capital you've built.
This week, spend time living-in-market. Meet with partners. Create relationships for the long run. They're the most valuable resource you'll ever build.
Don't #pitchslap – create connections
Greg Wasserman had an excellent summary of some of the talks given last week at the Partner Ecosystem Kickoff.
He broke down talks from Jill Rowley on helping others get to their promised land; Scott Barker on having employees create meaningful connections; and Logan Lyles talking about the power of creating content together.
Check out Greg's summary of the event:
Greg Wasserman
Master partnership management
Justin Zimmerman is giving away a $1,500 scholarship to Firneo's partnership management mastery course, and Firneo is paying the rest of the tab for one deserving person.
All you need to do is comment on his post, telling him why you should win this scholarship. Justin is selecting from comments on Jan 24th.
Help us co-author the Partner Sucess Maturity Model!
We've set out to do the impossible – create a model for partnership success. What started as a live LinkedIn learning session, turned into a quest to create the Partner Success Maturity Model.
Stewart Wesley from PartnerPage and our CEO Jared Fuller are creating a model so that you can see how mature your organization is when it comes to partner success.
And we need your help to make it a reality!
Jump in and leave your comments on the Partner Success Maturity Model spreadsheet before February 8th to get your ideas out there and get your name listed as an author.
Happenings
- Partner Playbook Meetup - Wednesday, January 25th - Justin Zimmerman is meeting up with Marco De Paulis to walk through the playbook he used to scale his partner program from 0 to $10M+ (in partner sourced revenue) in a brisk 12 months! Register here.
- State of Channel - Thursday, January 26th 11 AM ET - Join the annual panel discussion chaired by Canalys' Chief Analyst Jay McBain. Register here.
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Play the long game, share the PhD
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