PartnerHacker Daily #249: Not All Channels Are Partners

Channel vs. partners, what's the difference?

The way we use language makes a difference.

Sometimes there is confusion about channels and partnerships. But it doesn't have to be this way.

The best partners are channels. But not all channels are partners.

A partnership requires mutual buy-in, trust, and added value. Partners work together to solve common customer pains.

Partnerships flourish when the customer's best interest is at the core of the relationship.

H/T to Jessie Shipman for starting this discussion.

Looking to become a partner pro? Firneo is back

Where did you study partnerships? Oh, wait, there's no college degree for that.

You're expected to figure it out on your own. But there's a better way to learn than through trial and error.

Last year, we had a lot of PhD fans who went through Firneo's certified partner professional program. It's an 8-week certification program that teaches you the playbook for creating game-changing partnerships.

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APPLY before February 10th.

New partner pod episodes

Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, and Audio Articles.

Lee-Ann Johnstone joins the PartnerUp crew to explore whether affiliate marketing has a place in partnerships.
‎Howdy Partners: Episode 18: Hiring in Partnerships on Apple Podcasts
‎Show Howdy Partners, Ep Episode 18: Hiring in Partnerships - Jan 12, 2023
The Howdy Partners posse geeks out on what it takes to make a great partnerships hire.
‎The PartnerHacker Audio Experience: What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder on Apple Podcasts
‎Show The PartnerHacker Audio Experience, Ep What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder - Jan 18, 2023
Subscribe to the PartnerHacker audio experience to get all of our past events in one feed.
‎ Audio Articles: The Partner Experience Weekly: Measure What You Give on Apple Podcasts
‎Show Audio Articles, Ep The Partner Experience Weekly: Measure What You Give - Jan 18, 2023
Listen to Aaron Howerton's Partner Experience Weekly in the PartnerHacker audio articles feed.


  • State of Channel - Today, January 26th 11 AM ET - Join the annual panel discussion chaired by Canalys' Chief Analyst Jay McBain. Register here.
  • Kiflo Roundtable: Partner Recruitment – Tuesday, February 7th 2023 - 11:00 AM (CST) – Kick-off 2023 with Kiflo Roundtables. Join Martin Scholz, Justin Zimmerman, and Shawnie Hamer as they tackle partner recruitment. Register here.
  • The Partner Success Maturity Model - Friday, February 10th, 2 - 3:30 PM ET - Kick-back with PartnerPage and PartnerHacker as we unveil the Partner Success Maturity Model, together. Register here.

Meme of the Day

Channels vs partners
Thanks for the meme Jessie Shipman!

Partner or channel, share away

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