When everyone zigs, you zag

You don't have to win at the game that everyone else is playing. You only need to win the game you're playing.

Instead of playing by everyone else's rules, start playing by yours.

What's one partner-first play you can attempt that no one else is thinking of? What's one thing your company normally does alone that you can bring a partner in on?

Try it.

Not all integrations are partnerships

When is an integration a partnership? Not everyone agrees that integrations = partnerships.

They can be, but a true partnership requires a deeper level of connection.

Check out Jessie Shipman's take on partnerships and integrations.

JPM 2023 shifts to partnerships

This year, the J.P Morgan Healthcare Conference took a turn toward partnerships. Typically the conference is centered around venture capital and healthcare startups.

But now that budgets are starting to dry up, investors are looking for new ways to deploy their capital. And partnerships are at the center of those discussions.

"I’m hoping there is an operating model that’s less around 'I want to competitively win my market' and more around 'I want to win with an ecosystem together in a way that’s robust.' To me, that mindset will matter," — Hemant Taneja, CEO and managing director at General Catalyst

Check out the full article here.  

Happenings

• Firneo Sneak Peak: Learn proven systems for building partnerships that scale – February 2nd, 2023, 12 PM ET - Learn the proven system for building partnerships that scale your company and career. Register here.
• Kiflo Roundtable: Partner Recruitment – Tuesday, February 7th, 2023 - 11:00 AM (CST) – Kick-off 2023 with Kiflo Roundtables. Join Martin Scholz, Justin Zimmerman, and Shawnie Hamer as they tackle partner recruitment. Register here.
• The Partner Success Maturity Model - Friday, February 10th, 2 - 3:30 PM ET - Kick-back with PartnerPage and PartnerHacker as we unveil the Partner Success Maturity Model, together. Register here.

Meme of the Day

Sharing the PhD is definitely a partnership ;)

You share the PhD, we give you swag – that's a partnership made in heaven.

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