PartnerHacker Daily #255: Godmode Enabled

Do it the easy way or the right way

Partnering gives you an unfair advantage — a cheat code.

Partners help you leverage an entire ecosystem. Why would you sell one-to-one when you can sell one-to-many and many-to-one?

You can surround your customer with additional nodes of trust across the entire journey.

Yes, it's harder. If it were easy, everyone would be doing it. You do it not because it's easy, but because it is powerful.

Customers want you to surround them with influence outside of your org. They want integrations, service partners, and multiple ways to discover and buy your product.

Are you content to try to change their desired behavior and shove them down your wholly-owned funnel? (The market isn't typically kind to this approach).

In 2023, partner up to turn on godmode.

How to survive a recession and thrive with partnerships

Every successful company which hit $Tr valuations... has done it with partnerships. – Jay McBain on the Partner Insight Podcast

Jay McBain talks about the challenges of the recession and the opportunities that partnerships bring. He tells us how to leverage partnerships through focused KPIs.

Jay shows how partnerships translate into ROI, not just feel-good relationships.

In the end, Jay tells us we need to start doing business differently if we want to see massive results.

We're building a partner success model; your voice required

Have you added your thoughts to the Partner Success Maturity Model?

We want you to coauthor the Partner Success Maturity Model with PartnerPage and PartnerHacker. This framework will be the go-to model for partner success in the future.

Don't miss this opportunity to add your voice!

We'll be unveiling the model on February 10th.

Register here to join us for the reveal event and discussion.

Partner maturity model.
Join us for the unveiling of The Partner Success Maturity Model.


  • Kiflo Roundtable: Partner Recruitment – Tuesday, February 7th, 2023 - 11:00 AM (CST) – Kick-off 2023 with Kiflo Roundtables. Join Martin Scholz, Justin Zimmerman, and Shawnie Hamer as they tackle partner recruitment. Register here.
  • The Partner Success Maturity Model - Friday, February 10th, 2 - 3:30 PM ET - Kick-back with PartnerPage and PartnerHacker as we unveil the Partner Success Maturity Model together. Register here.

Image of the Day

Strategic leader model
Thanks for the image Scott Brinker!

Help partners thrive in 2023

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PhD referral reward swag.
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