PartnerHacker Daily #259: Partner Led Everything

Partnerships isn't a department, it's a strategy that must emanate from EVERY department.

The highest ROI partnerships are what we call Full Stack Partnerships.

This is a full-stack partnership:

  • Start together - overlap on ICP, strategy, culture, and GTM
  • Build together - integration planned and created in tandem
  • Market together - events, campaigns, integration roll-outs, shared data
  • Sell together - joint activation and co-sell to nearbound leads
  • Retain together - CSMs sharing and solving joint customer problems together

New partner pod episodes

Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, and Audio Articles.

Justin Gray makes a HUGE announcement on PartnerUP #96. You don't want to miss this episode.
‎Howdy Partners: Episode 21: The One Man Army w/ James Urie - How to Start a Partnership Program Lean on Apple Podcasts
‎Show Howdy Partners, Ep Episode 21: The One Man Army w/ James Urie - How to Start a Partnership Program Lean - Feb 2, 2023
The Howdy Partners Posse how to make the most of your partner program when you only have one person running the program.
‎ Audio Articles: How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story on Apple Podcasts
‎Show Audio Articles, Ep How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story - Feb 1, 2023
Rachel Gianfredi tells PartnerHacker about how her team at G2 worked with ZoomInfo to pull off a killer integration. 

How to launch a killer integration: the G2 and ZoomInfo way

How did ZoomInfo and G2 pull off an amazing integration launch that got customers excited? Rachel Gianfredi tells the nitty gritty details about how they made this integration a massive success.

Here's what they did:

- Research: make sure your integration makes sense
- Start experimenting with teaser content
- Tease the release
- Drop it like it's hot 🔥!
- Post-release: keep the momentum going
- Work with partners across orgs to crush it!

Check out the full article here:

How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story
When you launch a new integration, do you tease the release, celebrate with fanfare, and involve partnerships across every aspect of your organization? G2 and ZoomInfo did. And they crushed it. We sat down to talk with Rachel Gianfredi about how her team at G2 partnered with Zoominfo to absolutely

We're hosting a party with models!

You heard that right. And you're invited!

You've helped us build it, tomorrow it's time to reveal it. Join us tomorrow as Jared Fuller unveils the Partner Success Maturity Model. (It's pretty sexy ngl).

It's a model that we've crafted TOGETHER with YOU. But there's still time to add your voice to the model.

Register here to join us and PartnerPage for the reveal event and discussion, tomorrow February 10 at 2 PM ET.

Partner maturity model.
Join us for the unveiling of The Partner Success Maturity Model.


  • The Partner Success Maturity Model - Friday, February 10th 2 - 3:30 PM ET - Kick-back with PartnerPage and PartnerHacker as we unveil the Partner Success Maturity Model, together. Register here.
  • The application window for Firneo's February Cohort closes on February 10thApply now to get a free 1:1 coaching session and ensure your spot to become a certified partner pro.

Image of the Day

The partner matrix
Thanks for the image Franz-Josef Schrepf!

You don't have to be a model to wear our swag

Get some PartnerHacker swag just for sharing the PhD. Our PartnerHacker T-shirt features a limited edition PL[X] print, only 50 were ever made.

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PhD referral reward swag.
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