PartnerHacker Daily #259: Partner Led Everything

Partnerships isn't a department, it's a strategy that must emanate from EVERY department.

The highest ROI partnerships are what we call Full Stack Partnerships.

This is a full-stack partnership:

• Start together - overlap on ICP, strategy, culture, and GTM
• Build together - integration planned and created in tandem
• Market together - events, campaigns, integration roll-outs, shared data
• Sell together - joint activation and co-sell to nearbound leads
• Retain together - CSMs sharing and solving joint customer problems together

New partner pod episodes

Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, and PartnerHacker.com Audio Articles.

‎Howdy Partners: Episode 21: The One Man Army w/ James Urie - How to Start a Partnership Program Lean on Apple Podcasts

‎Show Howdy Partners, Ep Episode 21: The One Man Army w/ James Urie - How to Start a Partnership Program Lean - Feb 2, 2023

Apple Podcasts

‎PartnerHacker.com Audio Articles: How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story on Apple Podcasts

‎Show PartnerHacker.com Audio Articles, Ep How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story - Feb 1, 2023

Apple Podcasts

How to launch a killer integration: the G2 and ZoomInfo way

How did ZoomInfo and G2 pull off an amazing integration launch that got customers excited? Rachel Gianfredi tells the nitty gritty details about how they made this integration a massive success.

Here's what they did:

- Research: make sure your integration makes sense
- Start experimenting with teaser content
- Tease the release
- Drop it like it's hot 🔥!
- Post-release: keep the momentum going
- Work with partners across orgs to crush it!

Check out the full article here:

How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story

When you launch a new integration, do you tease the release, celebrate with fanfare, and involve partnerships across every aspect of your organization? G2 and ZoomInfo did. And they crushed it. We sat down to talk with Rachel Gianfredi about how her team at G2 partnered with Zoominfo to absolutely

PartnerHackerAaron Olson

We're hosting a party with models!

You heard that right. And you're invited!

You've helped us build it, tomorrow it's time to reveal it. Join us tomorrow as Jared Fuller unveils the Partner Success Maturity Model. (It's pretty sexy ngl).

It's a model that we've crafted TOGETHER with YOU. But there's still time to add your voice to the model.

Register here to join us and PartnerPage for the reveal event and discussion, tomorrow February 10 at 2 PM ET.

Happenings

• The Partner Success Maturity Model - Friday, February 10th 2 - 3:30 PM ET - Kick-back with PartnerPage and PartnerHacker as we unveil the Partner Success Maturity Model, together. Register here.
• The application window for Firneo's February Cohort closes on February 10th – Apply now to get a free 1:1 coaching session and ensure your spot to become a certified partner pro.

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