It flows through trust
Over 70% of global trade is indirect. That means partnerships are involved. That means trust is involved.
B2B is awash in data. But data has polluted the waters and we no longer trust it.
The information age is powerful – it's awesome, but there's so much information, it's overwhelming.
We don't need more data; we need more trust.
Focus on using your partner ecosystem to build trust. When we work together across departments and organizations, we build something that turns data into more than noise.
Trust is the base layer in the stack that gives value to all the rest.
Make yourself stand out; become a hyper-scaler
Did you catch Erin Figer on the latest edition of Sell[ing] Together?
Jessie Shipman and Erin Figer geek out on playing the long game and helping your business stand out when co-selling with a hyper-scaler.
Check it out:
Subscribe to the podcast by: Email | Apple | Spotify | Pocketcasts | RSS
Apple uses the power of the ecosystem to avoid layoffs
Happenings
- The State of the Partner Ecosystem Report 2023 - Today - 2:30 PM ET / 11:30 AM PT - Join Crossbeam CEO Bob Moore and VP of Content Sean Blanda for a LIVE webinar as they share their learnings from their survey of more than 500 partnership professionals. Register here.
- Women in SaaS: Leading in Partnerships - Wednesday, February 15th, 9 AM PST, 6 PM CET. Reveal is shining the spotlight on women in SaaS. Register here.
Partnerships in the Wild
Build trust, one PhD at a time
Know someone who is awash in data? Build trust by sending them the PhD. And pick up some PartnerHacker swag while you're at it.
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