PartnerHacker Daily #265: Scuba Gear

You'll catch  more fish with the right equipment

Direct go to market is like going fishing – you dangle a hook out in the water and hope the fish bite.

Going to market with partners is like using a spear gun and wearing scuba gear.

You've made a plan and you expect higher conversions and more deals to close.

If you're going fishing, bring the spear gun, you'll get more fish.

Going to market the partner led way is like fishing with a speargun instead of just using a hook. When you go to market the partner led way, you get more bang for your buck.

H/T to Allan Adler for inspiring this section of the PhD.

Build your partner program from the ground up

"You'll never grow and improve your partner program if you don't seek continuous feedback." -- Gabriele Curvietto

Here are Gabriele's top ten tips to grow your partner ecosystem:

1. Set simple short-term goals
2. Focus on strategy - get the whole org on board
3. Start living in the market
4. Focus on your KPIs
5. Find great partners
6. Create a strong value prop
7. Use a great PRM
8. Nurture, nurture, nurture...
9. Track partner conversion rates
10. Continuously evaluate metrics and plan for the future
11. BONUS tip: seek feedback and continue to iterate

Check out the full article from Gabriele Curvietto here:

How to Build a Partner Program From the Ground Up
Since I joined isendu, the challenges from top management have been to: increase brand awareness and boost sales. I needed a way to learn and accomplish this quickly, so I started documenting how to accomplish these tasks. Here is what I learned: 1. Start by setting simple short-term goals To

Partnerships are on the rise in healthcare

"The only way to get through 2023 is locking arms and forming trust-based relationships and feeling like I can trust what the person on the other side of the table was saying when we're working together." – Vineeta Agarwala, M.D., Ph.D., general partner at Andreessen Horowitz

Partnerships were at the center of the discussion at the J.P. Morgan Healthcare Conference this year.

VCs were looking for strategies to increase ROI while hedging the impact of inflation, and partnerships were at the center of those discussions.


  • Special Event - February 22, 2023, 12 PM ET - We're unveiling the biggest news in B2B for 2023. Plus, we're releasing the Nearbound Guide to Account Mapping. Register here.
  • Kiflo Roundtable: Driving Partner Meetings - Thursday, March 2nd,  11:00 AM (CST). Register here.

Image of the Day

Partner Category Tree
The Partner Category Tree. Thanks for the image Daniel Lancioni.

Share the roadmap to partner success

Don't fly solo. Everything is better with partners. Invite a partner pro to the PhD, and pick up some swag while you're at it.  

Head over to our referral page to get started.

PhD referral reward swag.

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