PartnerHacker Daily #269: Focus on Your USP, Partner Up on the Rest

Build, Buy, or Partner?

Build what you are good at, and focus on your core competencies; this is your USP.

Buy the things you're not great at but can't find anyone to partner with.  

Partner up to close your product gaps and move quickly.

Thanks to Franz-Josef Schrepf for inspiring this section of the PhD.  

New partner pod episodes

We have a lot of new podcasts every week. Check them all out below.

This one with Kim Walsh was an absolutely top-tier fountain of wisdom.

Isaac, Jared, and Kim talk about the importance of incentive structure in ramping up productivity.
‎Howdy Partners: Episode 23: Managing Stress and Staying Productive on Apple Podcasts
‎Show Howdy Partners, Ep Episode 23: Managing Stress and Staying Productive - Feb 16, 2023
The Howdy Partners posse talks about how to stay healthy in the midst of chaos.
‎Selling Together: 02 - Incentive Mis-Match┃Cassandra Gholston on Apple Podcasts
‎Show Selling Together, Ep 02 - Incentive Mis-Match┃Cassandra Gholston - Feb 15, 2023
Cassandra Gholston schools us on the right incentives for sales teams to participate in partnerships willingly.
‎Marketing Together: 01 - Why Scaling Your Content Engine Requires You to Market like a Journalist┃Pete Caputa on Apple Podcasts
‎Show Marketing Together, Ep 01 - Why Scaling Your Content Engine Requires You to Market like a Journalist┃Pete Caputa - Feb 10, 2023
Pete Caputa gives us an inside look at how he started marketing the partner led way.
‎The PartnerHacker Audio Experience: Let’s Workshop Together with Will Taylor and Isaac Morehouse on Apple Podcasts
‎Show The PartnerHacker Audio Experience, Ep Let’s Workshop Together with Will Taylor and Isaac Morehouse - Feb 16, 2023
Isaac Morehouse and Will Taylor take a look at the Partner Success Maturity Model.
‎ Audio Articles: Looking for GoToEco Hidden Gems on Apple Podcasts
‎Show Audio Articles, Ep Looking for GoToEco Hidden Gems - Feb 16, 2023
Allan Adler breaks down how to find hidden opportunities in the partner ecosystem.

Let's partner up on content creation

Looking to take your content creation to the next level? Let's create content the partner led way.

🤝Will Taylor has been working behind the scenes on The Ecosystem Creator Lab.

It's a weekly newsletter with the ecosystem’s hottest topics, writing prompts, and enablement resources.

It's an effortless way to conquer writer’s block, win the war of art, stay up-to-date with your ecosystem, and find enablement tools to boost efficiency.

If you're a creator, sign up here.

Build a partnership app in Salesforce

Building a partnership app is a great way to add quick value and help establish a space for your team to work efficiently and successfully.

Aaron Howerton created an incredible guide on how to do it in last week's Partner Experience Weekly.

He shows the step-by-step process to get it done; check it out here:

The Partner Experience Weekly: Building a Partnership App in Salesforce CRM
This was going to be an article highlighting several quick Salesforce wins for new PartnerOps professionals. A nice segue between heavier use cases while I keep mapping out a content strategy and look at some new tools I hope to share in the coming weeks. Then I started writing. I’m

*If you'd rather listen to Aaron Howerton walk you through the process, subscribe to the audio podcast version of his column.

We partied with models

That's right. Last Friday, we unveiled the Partner Success Maturity Model.

If you didn't make it, don't fret. We recorded the event for you. You can watch the whole event (free and ungated), or just get the summary of the beautiful Partner Success Maturity Model here.

A Model to Guide You to Partnership Success
Last Friday, we partied with models! Yeah - we got together with PartnerPage to reveal the Partner Success Maturity Model. True to our mission at PartnerHacker, we partner up. We reached out to YOU - the partner ecosystem to get your input on what makes a partner program successful. This


  • Kiflo Roundtable: Driving Partner Meetings - Thursday, March 2nd,  11:00 AM (CST). Register here.

Image of the Day

 partnership prisoners dilema
Are partnerships the ultimate prisoner's dilemma? If we all cooperate, we all win. Thanks for the image Stewart Wesley!

Help a partner pro join the era of Nearbound, send them the PhD

And get some PartnerHacker swag while you're at it.

Enter your email on our referral page to get started.

PhD referral reward swag.
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