Why salespeople should bring in partners
A salesperson shouldn’t celebrate the ring of the gong when a deal closes.
You just got them to close, not to value. Not to advocacy. Not to being an evangelist. That requires partnerships. That requires an ecosystem working together.
You don’t need to be an altruist to think this way. More salespeople need to think about what customer advocacy, customer value, and raving fans can do for them.
It will help you win more deals!
If the best of the best are succeeding with your product and talking about it, everyone else will want to too.
As a salesperson, you need to talk a lot about life after you sign the contract.
I was trying to help others understand the time, the people involved, the struggles, the ten things I wish I had known before using marketing automation, etc. If they got that, I knew it would be a faster time to value.
Who better to help others see that than the service partners in our ecosystem than someone who had worked with customers, seen patterns, and provided value and nurtured leads?
Thanks for contributing to this section of the PhD, Jill Rowley.
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Send me (firstname.lastname@example.org) your thoughts to feature in the PhD, and your longer in-depth ideas for guest OpEds.
Check out Andrew Phelps' latest guest OpEd on how he used partnerships to increase ROI with a smaller budget.
Learn out loud with partner pros
Starting a career in tech partnerships can be daunting. Acronyms, categories, integrations, and ‘the ecosystem' are enough to make anyone’s head spin.
But it doesn’t have to be this way.
We’ve created a space for partner professionals to come together and learn out loud. A place to ask questions, get answers and connect with like-minded individuals.
Check your ego at the door and bring a healthy dose of curiosity. This isn’t about pitching or selling - it’s about getting better together and learning out loud.
Join a roundtable discussion with Alexis Scott from WorkSpan.
NO recording, NO selling. Just partner pros learning from one another.
March 7th, 2023 at 12 PM ET.
We're limiting this event to 30, so sign up now to get your spot.
- Kiflo Roundtable: Driving Partner Meetings - Thursday, March 2nd, 11:00 AM (CST). Register here.
- Learn Out Loud with Partner Pros - Tuesday, March 7th, 12 PM ET - We’ve created a space for partner professionals to come together and learn out loud. Join a roundtable discussion with Alexis Scott from WorkSpan. Space is limited. Register here.
Quote of the Day
Pretending to create value for your partners and customers is ALMOST as hard as actually just creating value for them.
The biggest unlock is actually caring about solving somebody else's problem and working with them to actually make an impact.
– Stewart Wesley of PartnerPage
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