PhD

PartnerHacker Daily #271: Selfish Reasons to Partner

Why salespeople should bring in partners

A salesperson shouldn’t celebrate the ring of the gong when a deal closes.

You just got them to close, not to value. Not to advocacy. Not to being an evangelist. That requires partnerships. That requires an ecosystem working together.

You don’t need to be an altruist to think this way. More salespeople need to think about what customer advocacy, customer value, and raving fans can do for them.

It will help you win more deals!

If the best of the best are succeeding with your product and talking about it, everyone else will want to too.

As a salesperson, you need to talk a lot about life after you sign the contract.

I was trying to help others understand the time, the people involved, the struggles, the ten things I wish I had known before using marketing automation, etc. If they got that, I knew it would be a faster time to value.

Who better to help others see that than the service partners in our ecosystem than someone who had worked with customers, seen patterns, and provided value and nurtured leads?

Thanks for contributing to this section of the PhD, Jill Rowley.


We want to highlight you!

We are looking for great content from the partner ecosystem to highlight on partnerhacker.com.

We're looking for trends, first principles, and real down-to-earth tactics to help other partner pros.

Send me (aaron@partnerhacker.com) your thoughts to feature in the PhD, and your longer in-depth ideas for guest OpEds.

Check out Andrew Phelps' latest guest OpEd on how he used partnerships to increase ROI with a smaller budget.

Andrew Phelps 300x ROI
Learn how Andrew Phelps used partners to 300x his ROI.

Learn out loud with partner pros

Starting a career in tech partnerships can be daunting.  Acronyms, categories, integrations, and ‘the ecosystem' are enough to make anyone’s head spin.  

But it doesn’t have to be this way.

We’ve created a space for partner professionals to come together and learn out loud. A place to ask questions, get answers and connect with like-minded individuals.

Check your ego at the door and bring a healthy dose of curiosity.  This isn’t about pitching or selling - it’s about getting better together and learning out loud.

Join a roundtable discussion with Alexis Scott from WorkSpan.

NO recording, NO selling. Just partner pros learning from one another.

March 7th, 2023 at 12 PM ET.

We're limiting this event to 30, so sign up now to get your spot.

learn out loud event
Click the image to register.

Happenings

  • Kiflo Roundtable: Driving Partner Meetings - Thursday, March 2nd,  11:00 AM (CST). Register here.
  • Learn Out Loud with Partner Pros - Tuesday, March 7th, 12 PM ET - We’ve created a space for partner professionals to come together and learn out loud. Join a roundtable discussion with Alexis Scott from WorkSpan. Space is limited. Register here.

Quote of the Day

Pretending to create value for your partners and customers is ALMOST as hard as actually just creating value for them.

The biggest unlock is actually caring about solving somebody else's problem and working with them to actually make an impact.

Stewart Wesley of PartnerPage

We've got the mugs, and they're beautiful.

Some of you reading this have a PartnerHacker mug on its way to your office. Thanks for sharing the PhD.

If you want to get some PartnerHacker swag, share away.

Enter your email on our referral page to get started.

PhD referral reward swag.

You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.