PartnerHacker Daily #272: How to Scale Your Nearbound Program

Get the Nearbound revenue engine going

Partner programs are amazing.

You figure out what works and then scale it through the process, automation, governance, etc.

But do you know what's even better than a partner program? A Nearbound program that includes partners.

Nearbound programs are revenue-focused programs that include you, your partners, and the other orgs of you and your partners.

In the Nearbound Program Model below (see the image of the day), I depict the moving parts.

You don't see the conventional partner program listed because a Nearbound program is about activating the revenues for both you and your partner orgs.

Partner and partner data are the trains that run on the rails of the program.

What is the role of the partner org?

  • Design the program
  • Align the program to your internal orgs and with the PM of your partner.
  • Implement, Run, and Optimize the program with Rev Ops, including automation, enablement, reporting, and governance.

That's how you scale your Nearbound program with partners.

Thanks for contributing to this section of the PhD, Allan Adler.

How buyers actually discover products and services

Isaac posted a video about the buying experience and how not every purchase can be tracked and measured:

Then, Jay McBain brought some numbers:

Add your voice to the comments here.

Microsoft partners with Nvidia and Nintendo

As if you needed more proof this is the decade of the partnerships ecosystem, Microsoft agreed to 10-year partnerships with Nvidia and Nintendo.

Microsoft hopes to finalize the deal once European regulators approve it. As part of the deal, they'll bring Call of Duty to Nintendo.

Microsoft enters 10-year agreement with Nvidia and Nintendo in fight to save Activision deal
Microsoft announced it has agreed to partnerships with Nvidia and Nintendo as it tries to convince European Union officials to approve its $69 billion purchase of Activision Blizzard — the company behind the popular game franchise Call of Duty.


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Image of the Day

Nearbound program model
Thanks for the image Allan Adler.

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