I screwed up
I put together an awesome partner recruitment strategy.
And it worked… PERFECTLY.
But zero growth in revenue…
Why?
I just focused on partner recruitment.
But the partners did nothing.
Now I know I also need a Partner Success Plan.
To take them from:
- Recruited
- Enabled
- Revenue
- Self Sufficient
So remember, recruitment is a vanity metric.
Unless you drive success from your partners.
Don’t screw up like I did.
Thanks for contributing to this section of the PhD, Alex Whitford.
New partner pod episodes
We have a lot of new podcasts every week. Check them all out below.
PartnerUp #99 with Justin Zimmerman is a must-listen for anyone struggling with layoffs. Justin shares how the ultimate ROI comes from the relationships you invest in. He shares his journey from marketing into partnerships, as well as how he's successfully managed to undergo massive changes in a little less than a year.
Happenings
- Kiflo Roundtable: Driving Partner Meetings - Today, March 2nd, 11:00 AM (CST). Register here.
- Learn Out Loud with Partner Pros - Tuesday, March 7th, 12 PM ET - We’ve created a space for partner professionals to come together and learn out loud. Join a roundtable discussion with Alexis Scott from WorkSpan. There are only 3 spots left! Register here.
Meme of the Day
Lovin' the PhD? Share it with a friend
Share the PhD and get some PartnerHacker swag while you're at it.
Enter your email on our referral page to get started.
