Join us for 'War Stories with Legends'
We've rounded up battle-tested warriors from the trenches of B2B SaaS to tell their tales of victory.
Kick back and listen to the tales of those who've fought the good fight.
You'll laugh. You'll cry. You'll be entertained, enlightened, and gain some insights you can apply to your own battles.
We'll be joined by the legends Jared Fuller, Pete Caputa, & Jill Rowley.
It's happening Friday, March 10th, 2023, from 4pm - 5pm EST.
Partnering can be easier than selling
TestBox built some early success by letting customers explore and buy the way they want to.
Sam Senior, CEO/Founder of TestBox shared a story on Scott Barker's blog about how they unlocked huge customers through partnerships.
Scott said:
It’s often easier to set up channel partnerships with large enterprise companies than it is to acquire them as a customer but, when done right, it can be a valuable entry point to convert them into paying customers.
Check out the post, and shout-out to Scott's excellent newsletter!
SEO is dying
Why SEO/SEM is declining, in less than 60 seconds:
In 2013, where could I go to search?
-Google
In 2023, where can I go to search?
-Google
-LinkedIn
-Tik Tok
-Pinterest
-Instagram
-YouTube
-Reddit
-Podcasts
-Slack communities
-Discord
___
The reality is, people trust their NETWORK a lot more than the results they get from a random blog in Google.
So they’re going to other places like LinkedIn, Tik Tok, Instagram, Podcasts, YouTube, Slack & Discord communities, and more to get information on what initiatives to prioritize, what products to purchase, who to follow, etc.
This article talks about Gen Z, but I’ve been watching this happen with Millennials and Gen X for more than 5 years.
This is just the beginning. Everyone does this because it’s simply a better way to get information and make decisions.
People are still making the “search.” They’re just doing it in different places than Google now.
If your primary marketing strategy is still trying to capture existing market demand through SEO/SEM, you are vulnerable to slowed growth and declining market share.
Thanks for this section of today's PhD, Chris Walker.
Kalhan Rosenblatt
Partnerships aren't just about revenue
Not every great partnership is built on partner-sourced revenue.
Sometimes, the secret to a great partnership is filling a crucial feature gap.
Just make sure everyone in the partner org understands that that's the reason you're so valuable to them.
Thanks for the reminder, Rob Rebholz!
Happenings
- Kiflo Roundtable: Driving Partner Meetings - Today, March 2nd, 11:00 AM (CST). Register here.
- Learn Out Loud with Partner Pros - Tuesday, March 7th, 12 PM ET - We’ve created a space for partner professionals to come together and learn out loud. Join a roundtable discussion with Alexis Scott from WorkSpan. Space is limited. Register here.
- War Stories with Legends - Friday, March 10th - Kick back and hear tales of those who've fought the GTM battle and won. You'll laugh. You'll cry. You'll be entertained, enlightened, and gain some insights you can apply to your own battles. Register HERE, for free!
Quote of the Day
For 40 years, we've been trying to measure, monitor and improve channels of distribution.... In the new market, in Neabound, there is no competition... In the new model, we're trying to measure and drive metrics toward the point of value. – Jay McBain
Drive value right into the swag shop
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