PartnerHacker Daily #287: Don't Swim Against the Current

Partner marketing often fails

Not because your campaign wasn't good...

But because you swam against the partner marketing stream.

Imagine the buyer's journey as a river:

  • Customer first buys their CRM.
  • Then, their webinar platform generates leads.
  • Finally, a tool to launch post-event feedback surveys.

If you are a webinar platform, your survey integration partners won't send you any new customers.


Because by the time a customer floats down into their inbox, they already have a CRM and Webinar platform!

Upstream partners talk to your ideal customers before the current pushes them past you.

Cast your co-marketing net in the right place. 🎣

Shout out to Ben Wright for the river metaphor! 🌊

Thanks for contributing to this section of the PhD Franz-Josef Schrepf.

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Image of the Day

The Partner Marketing River
Thanks for the image Franz-Josef Schrepf!

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