PhD

PartnerHacker Daily #289: Build Community Through Partnerships

Is GTM doing a throwback to older forms of coordination and cooperation?


📸 Ademola Adelakun, MBET reminded me of the importance of community when rallying people around the word #nearbound.

It's a fascinating concept.

It strings together the purpose of collaboration and partnerships, which roots back to the origins of neighborhood communities.

Before the rise of big corporations, communities united through common goals as well as meeting the essential needs of others.

We didn't have mega-entities dominating national markets that was a one size fits all approach.

We had privately owned businesses that relied on one another to deliver the respective components of the consumers' needs.

The deli. The baker. The corner grocery store.

Individually they made wonderful things, but specific things.

Together they made sandwiches.

Each a thread in the same string regardless of the color they added to the fabric of neighborhoods and the communities therein.

And this, I believe, is the "nearbound" take on partnerships.

And that is the artistry of adding and working with others in the communities we are trying to build.

Everyone fills a need and contributes from their offering to complete the needs of shared consumers.

How and what can you add to those in your community?

Can we achieve Nearbound again?

Thanks for contributing to this section of the PhD, Jed Karban!


New partner pod episodes

PartnerUp #102 - Jared Fuller interviews legends of B2B SaaS, Peter Caputa and Jill Rowley at our First Friday Event, War Stories with Legends.
‎Howdy Partners: Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together on Apple Podcasts
‎Show Howdy Partners, Ep Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together - Mar 16, 2023
The Howdy Partners posse talk about how to partner up internally with your marketing team.
‎Selling Together: 06 - Sell Together, Sell More: The Power of a Diverse Team | Lori Richardson on Apple Podcasts
‎Show Selling Together, Ep 06 - Sell Together, Sell More: The Power of a Diverse Team | Lori Richardson - Mar 15, 2023
Lori Richardson joins Jessie Shipman to share why we need more perspectives on selling.
‎Marketing Together: 05 - Market Together with Creators Who Already Know Your Audience | Nick Bennett on Apple Podcasts
‎Show Marketing Together, Ep 05 - Market Together with Creators Who Already Know Your Audience | Nick Bennett - Mar 10, 2023
Nick Bennett encourages B2B to partner up with creators to get their message out with a massive impact.
‎PartnerHacker.com Audio Articles: How I Crushed Quota with the Power of Nearbound Sales on Apple Podcasts
‎Show PartnerHacker.com Audio Articles, Ep How I Crushed Quota with the Power of Nearbound Sales - Mar 13, 2023
Jill Rowley shares how she used the power of Nearbound to crush sales quota.

Make Nearbound a word: Day 9

Our Head of Production, Ademola, has been on a quest to get Nearbound into the dictionary.

He's almost there.

Check out his latest struggle to redefine the future of B2B forever.

Ademola getting Nearbound into the dictionary
Changing the hearts and minds of B2B SaaS ain't easy. Click here to watch.

Happenings

  • Reveal - Australia Partnerships Event - Today! 6PM – Join Reveal's VP of Partnership Activation, Antoine Roubaud, Sally Van der Linden, and Jobadder Partnership Manager Shuba Paheerathan, plus some of Australia's brightest B2B partnership professionals for an evening of learning and networking. Register here.
  • Firneo - How to Kick-Ass in Your First Partnerships Role - Wednesday, March 29th, 12 – 1 PM ET – Learn practical, tactical insights to conquer your new role so you can start putting wins on the board immediately. Register here.
  • PartnerXperience Partnerships Meetup Berlin March 29th - This event is for Partnership Professionals, who would like to connect, learn and exchange best practices on how to build successful partnerships with other peers. Register here.
  • InFUUSE – The Future of Business: Unleashing the Ecosystem Blueprint to Redefine Growth – Thursday, March 30th, 5 PM EST – Join Jared Fuller and an incredible panel of futurists, disruptors, innovators, and dreamers for an electrifying virtual round table to discuss the future of business. Learn why Nearbound is the GTM blueprint. Register here.
  • Kiflo Roundtable: Partner Onboarding – Thursday, March 30th, 11 AM CDT – Join Juhi Saha, CEO of Partner1, Jennifer Snyder, Senior Director of Channel Partnerships at Customer.io, and Shawnie Hamer, Head of Marketing & Partner Marketing at Kiflo as they tackle partner onboarding. Register here.
  • Generating & MOVING Pipeline with Partners – Thursday, March 30th, 2 PM ET – Cory Synder (from Sendoso) is meeting up with Justin Zimmerman to share how he uses tools like Crossbeam, Reveal, Slack, as well as KPIs he's built to push pipeline & keep aligned with leadership. Register here.

Image of the Day

Make nearbound a word
Nearbound made it into Grammarly's dictionary thanks to Olayiwola Ogungbemile.

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