PartnerHacker Daily #294: Build a Nearbound Motion

The future is Nearbound

Your sales team is playing in extra hard mode right now.

You can make it easier by running a Nearbound strategy and getting intel from partners, and co-selling when appropriate.

It's not about asking for leads from partners so you can send more cold emails. It's about digging one layer deeper for intel - not just what you have directly, but what you can access through your partner network.

Then going one layer deeper on tactics - not just what you can do directly, but what you can do jointly with partners.

Is it more prep and planning? Yep. Does it improve results? Absolutely. Deals with partners have a 41% higher win rate and are 43% larger.

Unless your current approach is working perfectly, building Nearbound into your outbound and inbound motions is worth the extra effort.

New partner pod episodes

‎Howdy Partners: Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together on Apple Podcasts

‎Show Howdy Partners, Ep Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together - Mar 16, 2023

Apple Podcasts

‎Marketing Together: 06 - Not Your Grandma’s Co-Marketing Campaign | Rachel Gianfredi on Apple Podcasts

‎Show Marketing Together, Ep 06 - Not Your Grandma’s Co-Marketing Campaign | Rachel Gianfredi - Mar 17, 2023

Apple Podcasts

‎Selling Together: 07 - How It Scales: Why You Can’t Afford to Miss Out on Co-Sell | Alex Buckles on Apple Podcasts

‎Show Selling Together, Ep 07 - How It Scales: Why You Can’t Afford to Miss Out on Co-Sell | Alex Buckles - Mar 22, 2023

Apple Podcasts

‎PartnerHacker.com Audio Articles: You Only Get One Shot At A First Impression: How To Ace Partner Onboarding on Apple Podcasts

‎Show PartnerHacker.com Audio Articles, Ep You Only Get One Shot At A First Impression: How To Ace Partner Onboarding - Mar 21, 2023

Apple Podcasts

Can you build a business with a 100% partner-led approach?

Will Taylor put out a poll on LinkedIn asking if it was possible to build your company with a 100% partner-led approach. The questions sparked great responses.

Shawn Li of Flip had an interesting take. He said, that while partnerships are great, you also need to focus on community-led growth and other GTM motions.

Check out his response:

Happenings

• InFUUSE – The Future of Business: Unleashing the Ecosystem Blueprint to Redefine Growth – Today 5 PM EST – Join Jared Fuller and an incredible panel of futurists, disruptors, innovators, and dreamers for an electrifying virtual round table to discuss the future of business. Learn why Nearbound is the GTM blueprint. Register here.
• Kiflo Roundtable: Partner Onboarding – Today 11 AM CDT – Join Juhi Saha, CEO of Partner1, Jennifer Snyder, Senior Director of Channel Partnerships at Customer.io, and Shawnie Hamer, Head of Marketing & Partner Marketing at Kiflo as they tackle partner onboarding. Register here.
• Generating & MOVING Pipeline with Partners – Today, 2 PM ET – Cory Synder (from Sendoso) is meeting up with Justin Zimmerman to share how he uses tools like Crossbeam, Reveal, Slack, as well as KPIs he's built to push pipeline & keep aligned with leadership. Register here.

Quote of the Day

This is how the game works: you just got to get in there, figure out how you make everyone else money, tie it all together, and share in the wealth. The rising tide floats all boats. – Alexander Buckles, CEO at Forecastable (on the Sell[ing] Together Podcast)

Help us raise the tide - together

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