PartnerHacker Daily #302: Better Than a Cold Email

Crush your goals in Q2

BDRs - want to know how to hit your # in Q2 with cold email? 🧐

2 weeks ago, I spoke to Maurits Pieper on how his team is crushing it.

The answer?

Working with partners.🀝 Here's what Maurits described:

One SDR was eager to hit their number. πŸ’ͺ

Knowing that partnerships make for easier, warmer, & faster introductions and conversations, they wanted to work more with partners.

Maurits (on the partner team) enabled the SDR with the right info - the accounts that use partners today & what those partners do.

The SDR then referenced these partners in their outreach to show relevancy in their message to prospects.

The result? πŸ’‘

The SDR had a significant increase in meetings booked + qualified leads. πŸ“ˆ

Further, the account executive had an easier time closing deals with partners, leading to faster & larger deals closed too. 🀯

Then, every other sales rep was looking to work with partners.

Why does it work?

As Will Allred from Lavender says - it's not just about personalization; it's about relevancy.

Mentioning partners in your outreach = understanding their situation.

Trust is built faster (and shows you are already trusted by those they already spend money with).

You'll know more about the prospect and what's important to them.

So what should you do? ✍️

βœ…1) You can listen to the full episode on the Howdy Partners Podcast

βœ…2) Ask your partner team for an account list that uses partners + brief overviews of those partners.

βœ…3) Email me, and I'll help you navigate this.

-- Will Taylor

Partner engagement starts with an experience

Partners won't want to use your portal unless you make it a seamless white-glove experience.

But how do you do that?

Tomorrow – Β join partner pros Aaron Howerton, Rob Rebholz, and Paul Bird as they unpack partner portals.

Magentrix is hosting a live Q & A tomorrow, April 12, from 1 -2 PM ET to discuss:

  • The root causes behind a lack of partner engagement with your portal and what you can do about it
  • What Magentrix is doing to enable you with partner engagement tools both inside AND outside the portal.
  • How Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management tech.

Register here.

Day 12 of trying to get Nearbound into the dictionary

Will Taylor Running
These guys never stop trying 🀣! Click here to watch.

Ademola Adelakun and Will Taylor are on a mission to get Nearbound into the dictionary. They've come up with some creative ways to get this done, including enlisting YOU to sign their petition.

Help them achieve their dreams. Let's make Nearbound happen.


  • Magentrix - The State of Partner Engagement and Partner Portals in 2023 & Beyond - April 12, 1-2 PM ET - Hear from Aaron Howerton, Rob Rebholz, and Paul Bird about the root causes behind a lack of partner engagement with your portal and what you can do about it. Register here.
  • PartnerHacker – Partner Marketing Speed Networking - Thursday, April 13 – 11:00 – 11:30 AM CDT - Get to know other partner-led marketers during our monthly speed networking. Add to your calendar here.
  • Firneo - Now - April 14th - Β Applications are being accepted for Certified Partnerships Professional Spring 2023 cohort. Learn the frameworks and tactics to excel in every facet of your partnerships role. Apply now.
  • SaaS Connect – April 19 -20 – Where SaaS partnership leaders meet to connect the market. PartnerHacker's Ademola Adelakun and Will Taylor will be there! Register here for a $50 discount.
  • HubSpot x Reveal - How to be Successful in a Large Ecosystem - April 25, 2023, from 2pm - 2:45pm EST - Learn how HubSpot's app partners have driven more revenue and increased retention by investing in the HubSpot ecosystem. Register here.
  • Contractbook x Aptitude 8 x Reveal - Leveraging Nearbound Data with HubSpot – April 26th, 2023, from 3pm-4pm EST. Join Connor Jeffers of Aptitude 8, Per Allin of Contractbook, and Jared Fuller as they share how to unpack the secrets of Nearbound data so you can win in 2023. Register here.
  • Partner Playbooks - April 27th, 11 AM CT – The Event Led Playbook for Partner Managers & Marketers! Mark Kilens (CMO of Airmeet) is meeting up with Justin Zimmerman (Partner Playbooks) to share how managers and marketers can drive leads, sales, and new partners with events and webinars! Register here.

Quote of the Day

Old world = β€œHow do I solve x?”
New world = β€œWho do I go to for x?”

-- Jared Fuller

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