PartnerHacker Daily #304: Focus on What Matters

These 3 things drive value creation

What are the biggest drivers of value creation for partner people and partner-led growth?

These things matter:  ⬇️

  • Relationships - These are age-old and consist of our social connections, the ones we forge with partners, and those we build within our own organizations. This is the most important value driver, but by itself, it does not monetize.
  • Data - This tells us where there is value to unlock (e.g., overlaps) and how well we are doing unlocking that value (metrics, KPIs, etc). This dimension has been massively empowered and up-leveled by Crossbeam and Reveal.
  • Processes - This is the missing link to unlocking ecosystem potential along with skills to create the processes that produce GoToEco motions that our CROs will fund. Tools like WorkSpan and Superglue do help, but they need our codified IP and skills to deliver outcomes.

As our community creates, collaborates, and codifies processes and skills that in turn become proven, published, and promoted, we will start to see the EPS (efficient, predictable, and scalable) outcomes that unlock our collective ecosystem potential.

Thanks for contributing to this section of the PhD, Allan Adler!

New partner pod episodes

Check out the latest podcast episodes from the entire PartnerHacker network.

Kelly Sarabyn of HubSpot joined Jared Fuller for Partner Up 105. They spoke about the future of AI and partnerships, negotiation techniques, and leveraging data.
‎Howdy Partners: Episode 30: Can ChatGPT replace us partnership folks? on Apple Podcasts
‎Show Howdy Partners, Ep Episode 30: Can ChatGPT replace us partnership folks? - Apr 6, 2023
The Howdy, Partners posse discusses the future of partnerships in the face of AI.
‎Selling Together: 09 - De-risk Your Investment in Partnerships: How PandaDoc is Finding Predictable & Scalable Revenue | Keith Rabkin on Apple Podcasts
‎Show Selling Together, Ep 09 - De-risk Your Investment in Partnerships: How PandaDoc is Finding Predictable & Scalable Revenue | Keith Rabkin - Apr 5, 2023
Keith Rabkin, CRO of PandaDoc, dives into how he's applying the principles outlined in Geoffrey A. Moore's book Zone To Win to ensure the long-term success of partnerships.
‎Marketing Together: 08 - The 7-State Jeep Tour That was Partner-Powered | Nick Capozzi on Apple Podcasts
‎Show Marketing Together, Ep 08 - The 7-State Jeep Tour That was Partner-Powered | Nick Capozzi - Mar 31, 2023
Nick Capozzi discusses the activation step that marketers sometimes miss.
‎ Audio Articles: Bridging the Gap Between Insights to Outcomes Requires Playbooks + Training on Apple Podcasts
‎Show Audio Articles, Ep Bridging the Gap Between Insights to Outcomes Requires Playbooks + Training - Apr 6, 2023
Chris Lavoie writes about how the Nearbound playbooks have already been written; you just haven't found them yet.

Partnerships require a mindset shift

Isaac Morehouse at the Future of Business Event
Listen to Isaac Morehouse discuss the philosophy of partnerships.

Two weeks ago, Isaac was at the Future of Business fireside chat from InFUUSE, discussing the change in thinking we need to adopt around partnerships.

He said:

"The key difference right now is that it's a philosophy, not a department. That's the big shift. It's not like we have our partnerships department or our channel over here, and these are people that are trying to sell our product indirectly, and they just do their thing over there. That doesn't work anymore." - Isaac Morehouse at The Future of Business w/ Tanyette Colon of InFUUSE

Learn to leverage Nearbound data in HubSpot

April 26th, 2023, from 3pm-4pm EST!

You've got partner data - now what? Why is Nearbound data so significant?

Join Connor Jeffers, CEO of Aptitude 8 and hapily, along with our own Jared Fuller, as they unpack the secrets of Nearbound, and how you can win in 2023.

As if that wasn't exciting enough, Per Allin will also be joining us to share how Contractbook completely revolutionized their sales strategy by leveraging a Nearbound approach through HubSpot.

Register here.

How to leverage nearbound data in HubSpot event with Reveal and Aptitude 8


  • Firneo - Now - April 14th -  Applications are being accepted for Certified Partnerships Professional Spring 2023 cohort. Learn the frameworks and tactics to excel in every facet of your partnerships role. Apply now.
  • SaaS Connect – April 19 -20 – Where SaaS partnership leaders meet to connect the market. PartnerHacker's Ademola Adelakun and Will Taylor will be there! Register here for a $50 discount.
  • HubSpot x Reveal - How to be Successful in a Large Ecosystem - April 25, 2023, from 2pm - 2:45pm EST - Learn how HubSpot's app partners have driven more revenue and increased retention by investing in the HubSpot ecosystem. Register here.
  • Partner Playbooks - April 27th, 11 AM CT – The Event Led Playbook for Partner Managers & Marketers! Mark Kilens (CMO of Airmeet) is meeting up with Justin Zimmerman (Partner Playbooks) to share how managers and marketers can drive leads, sales, and new partners with events and webinars. Register here.

Image of the Day

Ecosystem value drivers
Thanks for the image, Allan Adler!

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