PartnerHacker Daily #310: The First Mover Advantage

Get to value quickly

Want to get more partners to value, faster?

Focus on early partnership momentum.

Too often, partner programs don't prioritize the initial months enough, resulting in passive partnerships that don't generate revenue.

What you should do: Check in on your partners, guide them proactively, show them you care. Don't let initial excitement fizzle out!

This way, you'll build momentum, drive results, and avoid passive partnerships.

Thanks for contributing to the PhD, Rob Rebholz!

Partnerships IRL!

Last week, I was getting my bathroom remodeled.

The contractor doing the work, also noticed our carpet downstairs was looking a little threadbare, and recommended a flooring expert.

He probably doesn't get a commission, but they probably refer business back and forth; everyone gets paid, and everyone is happy!

Partnerships don't need to be difficult! ๐Ÿค”

Identify a need your customer has that you can't solve. Establish a partnership, and send leads back and forth!

Simple right? ๐Ÿ’ก

Leave a comment for Ben Wright about a partnership IRL here:

Ben Wright on LinkedIn: #partnerships #channelpartners
Partnerships IRL! Getting the bathroom remodelled atm! Contractor who is doing the work, also noticed our carpet downstairs was looking a little threadbareโ€ฆ

Integrations FTW

Reveal is now a certified app in the HubSpot App Marketplace! ๐ŸŽ‰!

With the Reveal + HubSpot app you can:

๐Ÿ‘ฉโ€๐Ÿ’ป Bring data about partner overlap right into your CRM and workflows
๐Ÿค Empower your revenue teams to connect directly with your partners
๐Ÿ“ˆ Layer a Nearbound motion on both your inbound and outbound

Check out the integration here.

Hubspot X Reveal app integration


  • HubSpot x Reveal - How to be Successful in a Large Ecosystem - April 25, 2023, from 2pm - 2:45pm EST - Learn how HubSpot's app partners have driven more revenue and increased retention by investing in the HubSpot ecosystem. Register here.
  • Contractbook x Aptitude 8 x Reveal - Leveraging Nearbound Data with HubSpot โ€“ April 26th, 2023, from 3pm-4pm EST. Join Connor Jeffers of Aptitude 8, Per Allin of Contractbook, and Jared Fuller as they share how to unpack the secrets of Nearbound data so you can win in 2023. Register here.
  • Partner Playbooks - April 27th, 11 AM CT โ€“ The Event Led Playbook for Partner Managers & Marketers! Mark Kilens (CMO of Airmeet) is meeting up with Justin Zimmerman (Partner Playbooks) to share how managers and marketers can drive leads, sales, and new partners with events and webinars! Register here.

Video of the Day

Holden Miller explains Nearbound to his dog Huckleberry
Holden Miller explains Nearbound in a way that even his dog Huckleberry can understand. Click here to watch the video.

Help a partner understand the power of Nearbound

Share the PhD with a partner pro. Help 'em get their Nearbound game on, and get some PartnerHacker swag while you're at it.

Enter your email on our referral page to get started.

PhD referral reward swag.

PL[X] Summit 2023
Pre-register for free today.
You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.