PartnerHacker Daily #317: Don't Go It Alone

Build a community

I hate to break it to you, but your partner program can fall apart at any moment.

If every partner operates in isolation, it's easy for them to drop or switch to a competitor.

Smart partner pros build an ecosystem & community around their partner program.

If you want your partners to stick around, they need to...

🤝 be connected with community members
🏡 feel like they belong.
📆 be regularly engaged.

Build your partner program, but don't neglect the community.

Thanks for contributing to this section of the PhD, Franz-Josef Schrepf!

Bitly bets big on partnerships

I think CEOs are starting to realize that if they don't have a partnership strategy, their competitors will. And that should terrify any founder or CEO that isn't thinking about that.
- Kevin Raheja, VP of Partnerships at Bitly

Bitly made headlines last week, announcing they've hired a VP of Partnerships. Despite the economy, they’re betting big on partnerships as a growth opportunity.

We asked Raheja why he thought Bitly was investing in partnerships now.

He pointed out a few major trends:

  1. Marketing and sales channels are getting much more expensive
  2. Customers are asking for products to integrate with each other
  3. Partner ecosystems are a huge (compounding) competitive advantage

Every company should be watching these trends.

In the months and years to come, we will see traditional channels become more saturated, customers demand more and more personalized, in-app experiences, and competition becomes even more fierce.

Bitly Bets Big On Partnerships With New VP of Partnerships Kevin Raheja
Bitly made headlines last week announcing they’ve hired a VP of Partnerships. Despite the economy, they’re betting big on partnerships as a growth opportunity. Kevin Raheja, ex-HubSpot and ex-Typeform, took the job to help build out Bitly’s tech partnerships and enable more use cases for the produc…

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Image of the Day

Partner program vs. community
Thanks for the image Franz-Josef Schrepf.

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