Add this layer to the GTM cake
Outbound = Target
Inbound = Attract
Nearbound = Surround
As a seller, you can go cold, wait for them to come to you, or work with those who already have trust to figure out how to help your accounts.
The newest and most productive channel for sales is the latter: Nearbound.
Leverage the power of your ecosystem with Nearbound to go further and farther than you could with outbound and inbound alone.
New partner pods
Partnerships and platforms will transform the auto industry
Just as SaaS brought the initial cost of software down for business, transportation as a service (TaaS) will lower the cost of transportation for the consumer. – Jay McBain
Jay McBain says that within the next decade, you'll no longer plop down $40-50K to buy a new car.
TaaS (transportation as a service) will be the new model of transportation.
You'll be able to pay a monthly fee for all your transportation needs.
Going to Home Depot to buy lumber? You'll get a self-driving pickup truck. 🛻
On your way to the airport? Maybe a sedan would be fine 🤷♂️.
Need something fancy for a night out? Lambo anyone? 🏎️
As cars' electrification and self-driving capabilities continue, you'll see cars being built on platforms, similar to the way PCs and phones are built.
The inside of a PC or phone isn't much different from one to the next. The same will be true of cars.
And as self-driving cars continue to improve, car tech will be more important than ever. Close to 90% of people say they won't buy a new car unless it has CarPlay or Android Auto built in.
Big tech is poised to play a major role in offering TaaS.
It's likely that Apple, Google, Microsoft, or even TikTok will play massive roles in TaaS.
Check out Jay's full predictions here:
- Lead Forensics x PartnerHacker – Today, May 11th 2023, 11:30 EDT, 16:30 GMT – Unlock The Secrets of Partner Marketing with Jared Fuller – Jared Fuller will be diving deep into partner marketing tactics you may not even know you're missing. Register here.
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- No B.S. Guide to Co-Selling Millions with Partners (from partnership people who’ve really done it) – June 16th, 12 PM ET. Meet up (Zoom) with Chris Lavoie, Rob Rebholz, and Justin Zimmerman, who will share the real-world sh*t that works. Register here.
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