PartnerHacker Daily #4: Is Go To Market Dead?

GTE > GTM?

You following Allan Adler yet on LinkedIn?

You’d better be.

His new, "Go To Ecosystem" framework is as disruptive as it is controversial. But dang...he kind of seems right.

We’re entering a world where you can’t afford not to think ecosystem first.

Speaking of Go To Ecosystem…

Last week, Allan held a stellar webinar on the #GoToEcosystem framework that you can grab the recording from here. You're welcome.

Oh, and BTW - there's a part 2 coming up. Check the thread for reg details in the link above.

Quote of the Day

“We now take these mobile-first, digital-first, asset-free, network-effect business models for granted. They have changed everything in B2C and are now in the early innings of transforming B2B markets.”

— Allan Adler

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