The Partnerships Hack
Customer experience is no joke. It's got so much surface area and hidden touch-points, it's not possible to own every part of the experience.
We all know it, yet we still try to do everything. This is a losing battle.
Here's the hack: seem like you own every aspect of a process. That gives customers the same experience while allowing you to focus on one aspect of the journey. Do what you do, and partner for the rest.
The headings in this article speak for themselves.
Stand for something, but partner outside your core.
Seek partnerships with a clear alignment of incentives.
"A large number of businesses serve the same audiences, but with different strengths. Together, they can create natural partnerships for mutual benefit, such as with event venues and food service companies, technology providers and system integrators, or content owners and distributors. The key is to seek out those that deliver on business objectives and drive improved customer experiences.”
Partnerships in the wild
Strengths and lesser strengths
Who do you love partnering with? Share the PhD with someone who complements your lesser strengths.