Platinum level skill
You want to co-sell, but where do you start?
Start with questions, not answers.
Before you begin co-selling, vet your partner — do they know their market? Their pain-points?
If they’re confused about their ICP, trying to co-sell will be a headache.
A couple of questions to ask them:
- Who are your customers?
- Why are they your customers?
- What’s the gap in servicing those customers?
Today’s guest is none other than Josh Wagner.
Josh came on to talk about co-selling. Co-selling is not easy. It takes a specific person with a proven track record to co-sell well.
When you find such a person, learn from them.
Stat of the Day
In the B2B space, referrals convert at 21x that of outbound calling.
Co-selling ain't easy
Who's always looking for resources to level up their game? Send them today's PhD and the PartnerUp episode!