PartnerHacker Daily #67: Taming The Co-Selling Beast

Platinum level skill

You want to co-sell, but where do you start?

Start with questions, not answers.

Before you begin co-selling, vet your partner — do they know their market? Their pain-points?

If they’re confused about their ICP, trying to co-sell will be a headache.

A couple of questions to ask them:

  • Who are your customers?
  • Why are they your customers?
  • What’s the gap in servicing those customers?

NEW PartnerUp

Today’s guest is none other than Josh Wagner.

Josh came on to talk about co-selling. Co-selling is not easy. It takes a specific person with a proven track record to co-sell well.

When you find such a person, learn from them.

Click Here

Stat of the Day

In the B2B space, referrals convert at 21x that of outbound calling.

(see the full post from Chris Murray)

Co-selling ain't easy

Who's always looking for resources to level up their game? Send them today's PhD and the PartnerUp episode!

You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.