It's not just us
Check the news.
Google cloud wants a partner on every engagement.
Bessemer Venture Partners predicts indirect to be the #1 trend for 2022 in their State of the Cloud report.
A16Z said they'd turn down a company with projected 3x revenue growth if it was all direct, in favor of a company looking to 2x with half partner sourced.
I know. We can seem like hype merchants for partnerships. But we're not making this stuff up! And these aren't accidents or random trends. There are fundamental principles at work driving these changes.
This is part of a broader story arc in the history of economics, culture, technology, and complex systems. We're in the middle of a flowering of diversity and interdependency.
The current economic downturn only accelerates the change.
Don't just survive, thrive
Speaking of the economy, Allan Adler has some insights on how and why the ecosystem can and will thrive in a downturn.
When investors are running for the hills, pay attention to those who are offering more than negativity.
Especially if they've been saying these things for a long time.
Post of the Day
This was a couple of weeks ago, but what an uplifting note to end the week on!
Anyone on the cusp of being partner-pilled?
Send them the PhD and we'll see if it does the trick.
PartnerHacker + SaaSy partner manager course
9 days left to claim your spot! Registration closes June 5th.