PartnerHacker Daily #83: Scaling Faster

Growth loops

Growth loops are important for your business.

They allow one investment or input to create continuous returns.

Instead of getting stuck a linear system where you have to continue finding inputs to sustain an output, your output is consistent.

Here’s a visual:

From this AMAZING article.

Reid Hoffman's advice

Reid Hoffman mentioned the value of growth loops in a recent LinkedIn post.

He explained that VCs loved them because of their compounding effect.

Then he gave some ideas for applying those compounding principles.

  1. Build a relationship with a superconnector — a partner who has tons of relationships you’d love to have more access to (probably a sumo)
  2. Create an asset that helps you build your brand — something that makes working with you more appealing to your target customers and partners
  3. Grow your network — increase those partnership nodes

Resource of the Day

We've got a new partnerships podcast for you!

The Platform Journey is a podcast by industry veteran Avanish Sahai.

Pragmatic discussions with seasoned tech leaders on their journey to build a successful software platform company and get the ecosystem flywheel going.

Help us spread the word

When you share the PhD, you help increase the amount of people we're able to share the value of partnerships with. Thanks!

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