Last chance to register!
The biggest B2B SaaS partnerships event EVER (you heard that right, pushing 1,000 registered!) is happening next week.
2-4pm ET, Tues-Fri, a roster of the top ecosystem minds in the world. Fast-paced, hard-hitting. And totally FREE.
Do. Not. Miss. It!
PS - Refer 3 friends and you get to join us for a special VIP session to kick it off.
Is PLG full of it?
Last week we wrote all about PLG.
Today, we’re exploring an opposing view – what if PLG isn't all that it's cracked up to be?
Category Design King Christopher Lochhead brought up some great points about why PLG may be flawed.
Do products (really) lead growth?
Of course not.
Products don't do sh*t.
Customers lead growth.
And customers do not really even buy products.
They buy "solutions."
Chris thinks too many leaders focus too much on products, not customers or categories.
PLG, to him, is the new, build it and they will come. He's not buying it.
Category Design is all about creating the need for new solutions by understanding the customer and their problems.
Stat of the Day
Team PLG or Team Category Design?
We want to know! Respond to this email. Forward to friends. Get a convo going.
Yep, I'm gonna mention it again because EW22 is a really effing big deal we don't want you to miss!
It's free and nearly 1,000 have already registered! Don't miss out.