A quick recap of the PhD from this week:
- Get the Hay in the Barn
- Surprisingly Hard to Define
- Where We're Going, We Definitely Need Roadmaps
- Not All Channels Are Partners
- Swipe Left
- PartnerUp #95 - 095 - A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners)
- Partner Ecosystem Goodwill by Allan Adler
- Why Identifying Ideal Partners is Key for Partner Program Success by Dylan Connor Fernandez
- Howdy Partners #18: Hiring
- PartnerHacker Principles: Show Me You Know Me - Samantha McKenna
- Hunting for Leverage Points in Partnerships by Andrew Porter
- Two-Sided Partners by Jessie Shipman
- Partner Led [Everything] Starts at Home by Greg Wasserman
- Introducing: The Partner Ecosystem Roadmap by Jared Fuller
- The Partner Experience Weekly: Measure What You Give by Aaron Howerton
Step back and focus on the cathedral you're building
It's easy to get lost in the day-to-day grind of building partner programs. Every once in a while, it is important to step back and look at the bigger picture.
I was recently reminded of an old parable about the brick layers.
The story goes like this: the architect of St. Paul's Cathedral walked by three workers laying bricks. The architect asked each of them: "What are you doing?"
He got three very different responses.
The first one said: "I'm laying bricks."
The second one said: "I'm building a wall."
The third one said: "I'm building a cathedral."
As we go about our daily work building partner programs, co-creating content, co-selling, co-marketing, and co-innovating, keep the bigger picture in mind.
We aren't focused on partnerships just for the heck of it.
We're focused on partnerships because they are the path forward. They're the way to make meaningful progress in a world overwhelmed by data.
Remember to take a step back, look to the sky, and keep in mind the cathedral you're constructing.