PartnerHacker Weekend 01/28: Time to Think Bigger than the Day-to-Day

A quick recap of the PhD from this week:

Recently published:

Step back and focus on the cathedral you're building

It's easy to get lost in the day-to-day grind of building partner programs.  Every once in a while, it is important to step back and look at the bigger picture.

I was recently reminded of an old parable about the brick layers.

The story goes like this: the architect of St. Paul's Cathedral walked by three workers laying bricks. The architect asked each of them: "What are you doing?"

He got three very different responses.

The first one said: "I'm laying bricks."

The second one said: "I'm building a wall."

The third one said: "I'm building a cathedral."

As we go about our daily work building partner programs, co-creating content, co-selling, co-marketing, and co-innovating, keep the bigger picture in mind.

We aren't focused on partnerships just for the heck of it.

We're focused on partnerships because they are the path forward. They're the way to make meaningful progress in a world overwhelmed by data.

Remember to take a step back, look to the sky, and keep in mind the cathedral you're constructing.

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