A quick recap of the PhD from this week:
- Times are changing; take a break from the screen and meet up IRL🤝
- Partner growth hack
- Useful Waste? 🦚
- Try on a new set of glasses 👓
- Choose your words wisely.
- PartnerUP Podcast #71 - Size Isn’t Everything - LIVE from First Friday with Kiflo’s Philippe Swamy
- The Case for Automation: How Technology Helps Advance Your Ecosystem and Build Better Relationships
- EcoOps and Scaling Partner Ecosystems
- Co-Marketing Gets a Boost with Launch of Colaboratory
- HubSpot Ecosystem Set to Reach $17.9 Billion in Revenue by 2025
- Strategic Partnerships Create Competitive Advantages & Accelerate Growth
Use Genuine Connections to Win the Long Game
When you reach out to form new partnerships, you use your humanity to build social capital - one connection at a time. Then, as your network grows, sparks begin to fly. Seeds get planted, and the harvest eventually comes.
It’s a simple idea. Simple, but not easy.
It takes forethought and the willingness to persist.
Paying it forward
“If you are known as the type of person who pays it forward, you may one day be in a position where you get paid back. You do the thing without an expectation and one day on balance it comes back." - Yaniv Bernstein from The Startup Podcast
When we give out of a genuine desire to help others win, we build up savings of goodwill. It takes diligence but yields profits in the long term.
It’s the difference between an abundance mindset versus a scarcity mindset. Giving is not a fixed resource. It’s not a zero-sum game.
“By acting as a curator and a networker, as someone who adds nodes to their network, you become extremely valuable.” - Chris Saad
Don’t spend all of your social capital at once
Sometimes, we tend to be short-sighted. We forget about the long game. It is so much easier to rush in to cash out on your goodwill.
Or course, you’ll eventually want to cash in on the social capital you’ve built. But don’t cash in too soon. If you do, you’ll quickly go broke. Let the network effect build up over time. If you spend all your social capital right away, you get the quick fix of gaining some advantage, but you’ll be back to where you started. Or worse, you’ll be in debt.
Start building connections
In the long term, connections and partnerships are your most valuable resource. Be curious about other business models, ask questions, and reach out. Make it your goal to pay it forward. It will pay out in the long run, and it feels great as well!
Oh, hey there!
I'm Aaron, the new Content Manager at PartnerHacker. You'll start to see my name on more stuff if you follow us.
Speaking of connections, I'd love to connect with you on LinkedIn or by email!