The PartnerHacker Principles are the principles we live by. With daily practice, these principles form the foundation on which we build a successful partnership ecosystem.
Our content manager, Aaron Olson, met up with Chip Rodgers - Chief Marketing Officer at WorkSpan, and Marco De Paulis - Director of Partnerships at Whiplash, to talk about the PartnerHacker principle: partnerships isn't a department.
Chip and Marco have built their careers on creating a company culture where every department and every team member is partaking in building partnerships.
Below, you'll find some nuggets of gold that the two of them shared regarding how you can change the culture of your team to embrace partnerships!
This is the 10th article in our series exploring the PartnerHacker Principles. You can read more about the other principles here:
- Trust Is the New Data - with Jessie Shipman
- Never Market Alone - with Mark Kilens
- Make Them Famous - with Alex Glenn
- Build Radical Generosity Into Your Culture - with Rob Rebholz
- Show Me You Know Me - Samantha McKenna
- Live-In-Market is better than Go-To-Market - Ben Wright
- PartnerHacker Principles: Customers Don't Live in Funnels - Allan Adler
- PartnerHacker Principles: They're Not Your Accounts - Daniel Lancioni
- PartnerHacker Principles: The First Giver Wins - Stewart Wesley
Integrate the partnerships mentality within your org
Chip believes partnerships requires a shift in company culture. He says you need buy-in from the top in order for people need to see partnerships in practice before they can understand it for themselves.
Get buy-in on partnerships
You need to start partnering from within your org in order to adopt a culture of partnerships. Create partnership champions within the workplace; share your wins org-wide to instill the partnership mentality in your culture.
Make champions for partnerships
Marco and his team have made a habit of sharing their wins. He's constantly looking for ways to get other team members involved and support partnership efforts.
Take time to help your team understand how partnerships work. Actively share your work and your wins. By learning out loud you can promote a culture of partnerships within your org.
Use partners to build a great business
In practice, involving partnerships in your culture expands your network and makes it easier to build and grow your business, even in a recession.
Partnering is a never-ending process
When you consistently nurture a philosophy of partnerships you stand out above the fold. And it is a continual process of learning what works.
Don't be afraid to experiment as you continue your journey in partnerships.