I unexpectedly lost my job last October. It was a shock as I'd only ever seen these things happen and had never been sucked into one myself. I'm in Ops... who lays off the only person handling a group's ops needs? (Yes, that's a rhetorical question, as we now know
Account Mapping is a strategic decision. How do you select a vendor? This week - a clear guide on how to approach the selection of an account mapping solution for your company.
If trust is the economy of partnerships, referrals are the currency. What is the point of building trust if it never results in a business outcome 🤷♀️? That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale. While referral programs
Partner Experience is an ORG WIDE concept that deserves proper attention. This week - a guide to getting started on the path to understanding and improving your Partner Experience!
Partner Experience is all the rage, but where does ownership really need to live? This week we explore the roles that sit near it and the ultimate responsibility everyone has to contribute.
Your partner tech stack is a mess. Partners are complaining about the number of logins they have to maintain. Leads are lost to email and Slack messages that never got 'managed.' Attribution is a joke, and Finance is behind on invoicing and payments. Your tech stack is a monster
Have you ever engaged in an enablement program that seemed to be all over the place? You know the one, where you're being asked to do a training, or webinar, or engage with some piece of content but you have no idea why? It's likely that the culprit for this
This week, some guy I don't know popped into my comments to ask me a question. This question, to be exact... I started writing a response, and after 15 minutes of trying to type this out on my phone and being completely unable to answer the question to an extent