The warm towel calms your eyes as it’s draped over your face. You breathe deeply, relaxed. A kind voice asks if you’d like another cold drink, a pillow, or some reading material. Despite arriving at the airport just ten minutes earlier, you parked, got to your gate, walked

In 1850, French economist Frédéric Bastiat said that looking at unseen losses is essential to consider when making financial calculations. "Between a good and a bad economist this constitutes the whole difference — the one takes account of the visible effect; the other takes account both of the effects which are

In 2003, Impartner built the first Partner Relationship Management (PRM) software on the market. PRM has grown along the way, but only recently has the category emerged as one of the most crucial in the B2B SaaS market. There are three key shifts that explain why: * Shift one - The

Customers need help. But B2B SaaS companies are optimized for building, shipping, and selling great products. They use repeatable, scalable systems and processes. It’s the only way they can survive and scale. They’re not optimized for countless unique support requests from customers. Yes, great CS teams can provide

There’s something different happening in business. People are sharing. Not just a basic tit for tat, quid pro quo. Companies are beginning to open up. They’re beginning to default to a sharing mindset, not just skeptically sharing when pushed. They are baking it into their processes and strategies.

You Wake Up There are no sales people. Nobody spends their day chasing leads or cold-emailing prospects directly. Nobody wants to. Why would they? Your company has a mix of specialized and cross-functional employees. There is a vast ecosystem of people and companies outside of your own that work with

When someone you trust tells you something is good, you try it. That’s a referral, and it might be the oldest form of marketing. But trust is dynamic, so people who indiscriminately promote things can lose it. That’s what makes scaling referrals such a challenge. How do you

In the beginning, the sale was direct. One product selling one solution to one buyer. Over time, the stack of individual software tools grew, integrations became more important, customers bucked the funnels built for them, and multiple companies and products began acquiring and serving customers together. Joint marketing, sales, and

> A 50% decrease in time to closed won. Sending personalized gifts as part of the sales process might be the most effective way to build trust for B2B SaaS companies. Gifting isn’t new, but the ability to marry it with data is. The power of sending gifts was under-utilized