Better onboarding and enablement are two of the key use cases companies use Superglue for. And over the last year or so, we’ve learned a lot about the crucial role they both play in driving partner-led revenue. In this post, I’d like to share some of what we’

For any Tech CEO, having a proactive partner network that drives sales of their product is a fantastically alluring shiny object. The dream of low-cost customer acquisition too often drives madness. The attitude is often “How hard can partnerships be?” That mindset is a road to expensive learning that can

Business leaders new to the partner channel are often perplexed when they sign up partners and revenue doesn’t automatically flow. They’re under the mistaken impression that it’s like turning on a spigot. Signing up partners for your channel program is only part of the battle. You’ve

Small budgets, big ROI Two years ago, the IncentivePilot team discovered that true gamification (not just points and leaderboards) was the key to partner activation. Our hypothesis was that we could get more eyeballs if we had a little fun. What we didn’t expect was that engagement is so

Like jenga stacks and sandcastles, partnership ecosystems are hard to build, but pretty easy to ruin. And some of the most common mistakes people make have little to do with the technical stuff. Most often, it’s the human side of partner management, the relationship building, and the way their

Since I joined isendu, the challenges from top management have been to: increase brand awareness and boost sales. I needed a way to learn and accomplish this quickly, so I started documenting how to accomplish these tasks. Here is what I learned: 1. Start by setting simple short-term goals To

How do we help others reach the promised land when we haven’t been there? - Jill Rowley The Partner Ecosystem Kickoff was an incredible event put on by PartnerHacker & PartnerStack on 1/17. I couldn't make it to all of the presentations, but here are my takeaways from the

Partner leaders are constantly hyping up the value of marketing together, selling together, and innovating together, but are they living out the partner principles in their own org? So often, I see a podcast from a company I love in which the CEO fails to share it on his LinkedIn

Leverage Points are high-impact low-effort strategies to improve the way a system is designed. Hunting for leverage points is an art (not a science) and can be an incredibly powerful tool in partnerships, where efficiency is table stakes. Certifications are hidden leverage points An under-discussed area of partnerships is the