The phrase “people buy from people” has never been more relevant. We live in an age when people seriously believe AI will take over everything. Yes, AI is making gains faster than ever — yet people still want to buy from other people they can trust. 💡There is something about being

Consumers are fed up with the constant bombardment of ads expanding across their screens, being retargeted, and having to click the “x” on every video ad so that they can finally access what they intended to.  And guess what? They are over it. More than a third of consumers (69%

Why you need an agency program In April 2020, Hopin had an unusual problem: too much demand. As the leading virtual events platform, we were swamped when the pandemic shut down every in-person event. Everywhere.   What sounds like heaven can turn into hell if you don’t scale fast enough.

The tech channel is all about relationships. We naturally create connections with people and companies whose interests align with ours. However, we may not realize that these informal relationships could lead to formal go-to-market partnerships that benefit both parties. Leveraging relationships to reach our revenue goals might not be our

Dealerships will soon disappear Car dealers have had special favors bestowed on them over the years. In many cases, they run the local chamber of commerce and hold a lot of sway in their local communities. But the power of the dealer is beginning to erode. Last year, Ford said

This is the sixth article in a series I've been working on about perfecting your Partnering Reference Architecture (aka The Partnerverse). If you haven't been keeping up, check out the first five articles here: * Introducing the Partnering Reference Architecture * Your CRM Is The Center Of Your Partnering Systems * The Partnering

This is the fifth article in a series I've been writing about perfecting your Partnering Reference Architecture (aka The Partnerverse). If you haven't been keeping up, check out the first four articles here: * Introducing the Partnering Reference Architecture * Your CRM Is The Center Of Your Partnering Systems * The Partnering Reference

There are a lot of different ways you can work with partners. Two of the more common ways that are getting a lot of opportunities right now are referred to as Channel & Ecosystem Partnerships. There are, of course, a lot of similarities between these kinds of partnerships, but they’re

Customer experience and the influence of partner experience The importance of customer experience in driving a company's success has been widely acknowledged. Numerous research studies, customer surveys, and real-life examples have highlighted the importance of customer experience over time. Top research firms like Forrester, Gartner, and McKinsey have discovered a