The Partner Experience Weekly: Drop the CRM
CRMs don't work for Partnerships. Drop the CRM and give your Partnership team the space they need to manage data and work with Partners in a way that makes sense for them.
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Promises Made, Promises Kept: How One VP Enhanced Sendoso's Partner Program
Cory Snyder, VP of Partnerships at Sendoso, came into the company a year ago with one goal in mind: to enhance Sendoso’s partner program and give each of his partners the first-class experience they’d been promised.
I've been in partnerships for a long time. You say a lot
Partnerships are Transforming the Auto Industry
Dealerships will soon disappear
Car dealers have had special favors bestowed on them over the years. In many cases, they run the local chamber of commerce and hold a lot of sway in their local communities.
But the power of the dealer is beginning to erode. Last year, Ford said
Google No Longer King: We’ve Entered the “Who Economy”
Google used to be king. It’s not anymore. Today, the winners are community platforms.
Before the internet, getting connected to information was hard. Google made it easy. But as the digital age matured and people adapted and learned to game search engines, the value of “how” information decreased.
Now,
Don’t Try To Fit Ecosystem Partners into a Channel Hole
There are a lot of different ways you can work with partners.
Two of the more common ways that are getting a lot of opportunities right now are referred to as Channel & Ecosystem Partnerships. There are, of course, a lot of similarities between these kinds of partnerships, but they’re
Head of Ecosystems and Partnerships: Driving Business Transformation and Core Outcomes
This title 👆 should be THE North Star career aspiration job for all Partnership Pros.
We believe that in the next 24 months, the core skill set of folks who aspire to the C-Suite, and to become CEOs for that matter, will be the ability to unlock the potential of the
The PX Factor: How Outstanding Partner Experiences Elevate Customer Satisfaction
Customer experience and the influence of partner experience
The importance of customer experience in driving a company's success has been widely acknowledged. Numerous research studies, customer surveys, and real-life examples have highlighted the importance of customer experience over time.
Top research firms like Forrester, Gartner, and McKinsey have discovered a
Connecting your CRM to The Partnerverse
This is the fourth article in a series I've been writing about perfecting your Partnering Reference Architecture (aka The Partenrverse).
If you haven't been keeping up, check out the first three here:
* Introducing the Partnering Reference Architecture
* Your CRM Is The Center Of Your Partnering Systems
* The Partnering Reference Architecture:
The Partner Experience Weekly: Partner Experience is Shifting
Partner Experience is about to be upended by up and coming AI technology and any company not pushing to learn and engage on that front is already behind.
Referral is the Currency of Partnerships
If trust is the economy of partnerships, referrals are the currency.
What is the point of building trust if it never results in a business outcome 🤷♀️?
That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale.
While referral programs
The Melting Pot of SaaS: Partnerships
Happy Thursday PartnerHackers.
We've had enough "humbling" news in the world as of late, so I put together a piece on something I feel we have going for us that, well, just makes me feel damn good.
It's about where we come from.
I hope it inspires you to feel
The Partner Experience Weekly: Drop the CRM
CRMs don't work for Partnerships. Drop the CRM and give your Partnership team the space they need to manage data and work with Partners in a way that makes sense for them.
Promises Made, Promises Kept: How One VP Enhanced Sendoso's Partner Program
Cory Snyder, VP of Partnerships at Sendoso, came into the company a year ago with one goal in mind: to enhance Sendoso’s partner program and give each of his partners the first-class experience they’d been promised.
I've been in partnerships for a long time. You say a lot
Transforming Informal Channel Relationships Into Strategic Alliances
The tech channel is all about relationships. We naturally create connections with people and companies whose interests align with ours.
However, we may not realize that these informal relationships could lead to formal go-to-market partnerships that benefit both parties. Leveraging relationships to reach our revenue goals might not be our
Airmeet Leads the Way on Event-Led Growth via Nearbound
Airmeet is leading the charge on driving revenue through Event-led Growth (ELG). It’s part of a Nearbound strategy to use trust and influence to reach customers through the excitement of live, interactive online events.
Events aren’t just about growing your list through registration. They allow you to gather
The Partner Experience Weekly: Who Owns Partner Experience?
Partner Experience is all the rage, but where does ownership really need to live? This week we explore the roles that sit near it and the ultimate responsibility everyone has to contribute.
Partnerships are Transforming the Auto Industry
Dealerships will soon disappear
Car dealers have had special favors bestowed on them over the years. In many cases, they run the local chamber of commerce and hold a lot of sway in their local communities.
But the power of the dealer is beginning to erode. Last year, Ford said
