Credit to Jill Rowley for conversations inspiring this post. More to come. The customer journey depicted as a funnel is dead. Right? I mean, all the cool kids are talking about flywheels and ecosystems and networks and loops. Customers don't live in funnels, they don't want to be crammed down
The idea was floated May 2. We met to discuss it the next week. After a few back and forth emails, terms were agreed and signed the following week. We had a kick-off planning call with both teams at the end of May, and one month later, hosted the largest
Below is a slightly edited version of a post this week from the PartnerHacker team slack. I thought it worth sharing on the site for reader curiosity and future reference. The other day, Jared called me out for publishing something here on PartnerHacker that's outside of our strategic focus. The
Let’s Go Back It seems like just yesterday. 2006. My graduation year. The year British mathematician and marketing executive Clive Humby boldly proclaimed [https://ana.blogs.com/maestros/2006/11/data_is_the_new.html], > Data is the new oil. We were at the beginning of a massive change.
Properly engaging and enabling a go-to-ecosystem approach will hinge on how well your partner team, and brand, can capture and action current and prospective client attention.
PartnerHacker exists to create a world where we all succeed in business together. Our goal is to be the #1 place for ideas, inspiration, news, and resources in the partnerships ecosystem. Rather than duplicate or compete, we want to highlight the best, and be a meta-resource that curates, connects, and