LinkedIn is a powerful tool to connect with new prospects. But, creating content for LinkedIn can be tough. Fortunately, Ali Schwanke, founder of Simple Strat shares all the details for mastering LinkedIn. Ali joins Logan Lyles on the Marketing Together podcast to talk about the nuances of posting, commenting, and

Chad Oda is a conversational AI and workflow automation consultant. Chad joins the show to discuss how he built Chat Mode’s partnership with Microsoft using the power of podcasting, LinkedIn, and relationships. Chad gives tips for succeeding in partnerships, including mining your existing accounts; understanding your partners’ KPI’s;

On this episode of Friends with Benefits, Jason Yarborough asks Sam Yarborough all the hard-hitting partnership questions. Sam is the SVP of Partnerships at PFL.com, working in the Salesforce ecosystem. She shares how marketing strategies and intentional communication play a crucial role in nurturing partnerships. Sam and Jason explore

What is up PartnerUp! Katie Landaal, AV, Global Partnerships and EcoSystem at ZoomInfo, shares her experience in partnerships from her time at ZoomInfo and at previous organizations, giving a combination of tactical insights and an understanding of the overall strategy. Katie shares the importance of knowing the right partners to

Sidney Waterfall, Senior Vice President of Growth at Refine Labs, joins the show to discuss The Vault—Refine Labs’s collection of marketing resources. Sidney delves into the process of creating content that meets the highest standards. Drawing inspiration from the scientific journal peer review process, Refine Labs ensures that

Adrienne Coburn, Director of the Global Partner Programs at Oyster, joins the show to share insights on perfecting the flywheel effect and the importance of being present at your job. She dives into the power of partnerships, emphasizing the need to start with the customer's needs and the benefits of

In today's episode of Howdy Partners, Tom Burgess and Will Taylor are joined by Scott Hanrahan, VP of Global Partnerships at Rivery. Scott brings a wealth of experience in strategic technology partnerships, having worked with companies like Tableau, Salesforce, and AWS. Together, they dive into how to use a Nearbound

What is up PartnerUp! Sangram Vajre, Co-Founder and CEO at GTM Partners, joins the show to discuss ecosystems, Nearbound, and category creation. He shares insights he learned while building Terminus, which was an early company in the ABM space. Sangram, Jared, and Isaac discuss how partner people can interface with

Jakub (Kuba) Grajcar, Content Marketing Manager at ZenPilot, joins the show to discuss his experience running a survey campaign to create original research hand-in-hand with strategic partners. ZenPilot, Kuba explains how he incorporated partners at each step of the campaign. He tells how he identified good partners, strategized content, collected