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Consumers are fed up with the constant bombardment of ads expanding across their screens, being retargeted, and having to click the “x” on every video ad so that they can finally access what they intended to.  And guess what? They are over it. More than a third of consumers (69%

Partner Teams are now poised to unlock ecosystem potential armed with co-sell motions that result in predictable revenue. Through business-case alignment with their Revenue Teams, Partner Teams, and Partners can finally receive the support required if they follow a planning and execution-based program that orchestrates and standardizes their approach to

This is the third article in the series that focuses on best practice tech partnership monetization models we’ve observed in marketing. Here is part 1 and part 2. The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of

What is up PartnerUp! This week, Jared and Issac dive into everything going on in B2B sales right now. To put it bluntly, s*** is hitting the fan - and everyone knows it. How come everyone is problem-aware but solution wary? If you’re a partner pro, you have a

In last month’s column, we talked about Co-Sell Orchestration as the new imperative for every partner team. We explained the different co-sell segments, Co-Sell Orchestration objectives, and key processes and roles, and responsibilities. Today, we’re excited to present the story from the POV of the Revenue Team, starting

Collision 2023 was THE tech event of the year. It brought together tech from all areas — from hardware to software.  The main theme? AI. 🤖 Although it wasn’t the kind of AI you’re thinking of. The overarching theme was about bringing authentic intention to your business dealings. For example,

I unexpectedly lost my job last October. It was a shock as I'd only ever seen these things happen and had never been sucked into one myself. I'm in Ops... who lays off the only person handling a group's ops needs? (Yes, that's a rhetorical question, as we now know

If trust is the economy of partnerships, referrals are the currency. What is the point of building trust if it never results in a business outcome 🤷‍♀️? That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale. While referral programs