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The PartnerHacker Principles are the principles we live by. We don't care much for fluffy mission statements, but we do embrace principles as the foundation of our conduct. Today, we're taking a deep dive with Allan Adler into the PartnerHacker principle: customers don't live in funnels. Nobody wants to be

Like jenga stacks and sandcastles, partnership ecosystems are hard to build, but pretty easy to ruin. And some of the most common mistakes people make have little to do with the technical stuff. Most often, it’s the human side of partner management, the relationship building, and the way their

This week at the amazing Partner Ecosystem Kickoff 2023 event put on by Partner Hacker and Partner Stack, we introduced two playbooks containing proven best practices for scaling referrals to and from Tech Partners. This link will take you to our slides and this link to the live recording of

How do we help others reach the promised land when we haven’t been there? - Jill Rowley The Partner Ecosystem Kickoff was an incredible event put on by PartnerHacker & PartnerStack on 1/17. I couldn't make it to all of the presentations, but here are my takeaways from the

The month of January, for me, has been all about metrics. It started with Architecture - if you can't track it you can't measure it and if you can't get it into the core model you'll have a hard time scaling. Last week we discussed what I really want -

For the first time ever, our Chief Ecosystem Officer Jared Fuller released his Partner Ecosystem Roadmap at the Partner Ecosystem Kickoff Event. In the roadmap, Jared shared how he maps partnerships across all departments. Sometimes the hardest thing is to visualize your next steps. The roadmap allows you to take

Partner leaders are constantly hyping up the value of marketing together, selling together, and innovating together, but are they living out the partner principles in their own org? So often, I see a podcast from a company I love in which the CEO fails to share it on his LinkedIn

💡"It is not the critic who counts. Not the woman who points out how the strong woman stumbles, or where the doer of deeds could have done them better. The credit belongs to the woman who is actually in the arena, whose face is marred by dust and sweat and