PartnerHacker Weekend 02/11: Startup Programs are Partner Programs

A quick recap of the PhD from this week:

• Find Your Zone of Genius
• Help Partners Grow in 2023
• Everything's Better With Partners
• Partner Led Everything
• PartnerHacker Turns One

Recently published:

• PartnerUp #97: PartnerUp After Dark with Jared & Isaac - Experience Gets Exhausted
• Acquire Partners with Boopos to Help Acquisitions Close Faster
• PartnerHacker CEO Jared Fuller Wins 2023 SaaSy Sales Leadership Award
• How to Build a Partner Program From the Ground Up by Gabriele Curvietto
• 7 Ways to Sabotage Your Partner Ecosystem: A Guide for Partner Managers by Rob Rebholz
• PartnerHacker Principles: Customers Don't Live in Funnels - Allan Adler by Aaron Olson and Ella Richmond
• Surge of AI Creates a Partner Edge
• Making the Combo-Shot by Jessie Shipman
• How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story by Aaron Olson
• Become a World-Class Partner Ecosystem Leader - Todd Hussey of SEBS by Aaron Olson
• Tiffany and Nike Partner to Create a Premium Experience
• The Weekly Partner Experience: Crossbeam + Spekit: Just-In-Time Learning Enhances Overlap Data in Salesforce by Aaron Howerton

Startups need partnerships

Startup programs are not just about price or packaging.

They are about establishing relationships with the best-of-breed companies that have established watering holes for company formation events.

Think: Stripe, Brex, AWS, HubSpot, GoDaddy, and so on.

Where are startups formed and built? Tech giants like the above as well as communities like IndieHackers (ahem, Stripe) and programs like YC.

Startup programs aren’t just a cheap price for startups to buy your software.

They are programs that help the existing watering holes that serve startups to better serve their customers. Your product and pricing require a partnership to make that happen.

Not the other way around. Think about it.