Marketing Together #21: Going-To-Market Through Community with Kathleen Booth

Hey Marketers!

Today, we're diving into a PartnerUp replay with Kathleen Booth, SVP of Marketing & Member Experience at Pavilion.

Kathleen explains why building a community is for those who dare to play the long game.

And it's a delicate dance between fueling and squelching it.

Kathleen helps us understand the key aspects of building a thriving community.

Slack community meme. Things are getting pretty serious.

Watch or listen to the full episode replay

Watch above on YouTube, or subscribe on your favorite app: Email | Apple | Spotify | Google | Pocketcasts | RSS

Here are 4 takeaways from the episode:

  1. Build a community before you even have a product (the "Rand Fishkin model").
  2. Start a membership. A membership model brings a sense of belonging which can create passionate and long-term customers.
  3. Form a long-term partnership with an established community, which may turn into an acquisition down the road.
  4. Buy an already established community.

Nourish your community — then watch it thrive

I'm a big fan of building communities around the things that are important to me.

If you've ever been a part of a church community, you know how powerful it can be.

What if we could build a fraction of that kind of community as part of our marketing efforts?

Kathleen encourages us to take a deep look at communities.

It's a strategy play that we can't ignore.

I think Kathleen offers a ton of insight, but I want to know what you think.

Share your thoughts with me on LinkedIn and tag me!

Until next time!

-Logan Lyles

P.S. Did you miss my episode about the 5 phases of Nearbound marketing? I peeled back the layers of the marketing onion just a bit 🧅😭. In it, I laid out the core framework to market further and faster, together. 🏃‍♂️ Check it out here:

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