Today, we're diving into a PartnerUp replay with Kathleen Booth, SVP of Marketing & Member Experience at Pavilion.
Kathleen explains why building a community is for those who dare to play the long game.
And it's a delicate dance between fueling and squelching it.
Kathleen helps us understand the key aspects of building a thriving community.
Watch or listen to the full episode replay
Here are 4 takeaways from the episode:
- Build a community before you even have a product (the "Rand Fishkin model").
- Start a membership. A membership model brings a sense of belonging which can create passionate and long-term customers.
- Form a long-term partnership with an established community, which may turn into an acquisition down the road.
- Buy an already established community.
Nourish your community — then watch it thrive
I'm a big fan of building communities around the things that are important to me.
If you've ever been a part of a church community, you know how powerful it can be.
What if we could build a fraction of that kind of community as part of our marketing efforts?
Kathleen encourages us to take a deep look at communities.
It's a strategy play that we can't ignore.
I think Kathleen offers a ton of insight, but I want to know what you think.
Share your thoughts with me on LinkedIn and tag me!
Until next time!
P.S. Did you miss my episode about the 5 phases of Nearbound marketing? I peeled back the layers of the marketing onion just a bit 🧅😭. In it, I laid out the core framework to market further and faster, together. 🏃♂️ Check it out here: