Market with, not 'to' To win in a market, you have to be a part of the market. You used to be able to go to different markets and win in them as a “visitor.” Today, that doesn’t work. Every department will need to define what this new GTM

LinkedIn is a powerful tool to connect with new prospects. But, creating content for LinkedIn can be tough. Fortunately, Ali Schwanke, founder of Simple Strat shares all the details for mastering LinkedIn. Ali joins Logan Lyles on the Marketing Together podcast to talk about the nuances of posting, commenting, and

Sidney Waterfall, Senior Vice President of Growth at Refine Labs, joins the show to discuss The Vault—Refine Labs’s collection of marketing resources. Sidney delves into the process of creating content that meets the highest standards. Drawing inspiration from the scientific journal peer review process, Refine Labs ensures that

Jakub (Kuba) Grajcar, Content Marketing Manager at ZenPilot, joins the show to discuss his experience running a survey campaign to create original research hand-in-hand with strategic partners. ZenPilot, Kuba explains how he incorporated partners at each step of the campaign. He tells how he identified good partners, strategized content, collected

B2B is staring at the solution All of B2B knows they have a problem. The traditional sales motion is starting to break. Companies are getting strategic with their dollars. You need to get some wins on the board — and do it quickly. Here's what you can do: Find the minimum

How do you activate your team to enhance your marketing efforts? Jess Cook, Head of Content at LASSO, has cracked the code. She joined Logan Lyles on the Marketing Together Podcast to talk about how to get your employees to become evangelists for your company. Jess and Logan dive into

In this episode of Marketing Together, Logan Lyles welcomes Kevin Hospodar to discuss how to create Nearbound evangelists in your ecosystem. Kevin shares insights on leveraging different types of content, repurposing strategies, and the importance of clear communication in partnerships. Kevin and Logan also delve into how to rank priorities,

Kenny Lange is a business coach for agency owners. He joins the show to discuss how he’s using Nearbound marketing to generate leads and how he approaches relationships in his business. Logan and Kenny discuss what’s worked for him, his mindset when it comes to partnerships, and prioritizing

Hey Marketers, Today on Marketing Together, I spoke with JK Sparks, Head of Marketing at AudiencePlus, about something not everyone is doing: in person events. It's hard to fathom a real in-person tour in our digital age. But JK and his team at AudiencePlus pulled it off. JK shared how