Marketing Together #24: How Partners Made This Event Series More Efficient

Hey Marketers,

Today on Marketing Together, I spoke with JK Sparks, Head of Marketing at AudiencePlus, about something not everyone is doing: in person events.

It's hard to fathom a real in-person tour in our digital age. But JK and his team at AudiencePlus pulled it off.

JK shared how he made his AudiencePlus Growth Tour a massive success by leveraging partnerships and targeting the right audience.

He also spills the details on how he used guerrilla marketing tactics at B2BMX to increase attendance on tour.

Watch or listen to the full episode

Watch above on YouTube, or subscribe on your favorite app: Email | Apple | Spotify | Google | Pocketcasts | RSS

4 key takeaways from this pod:

1. Collab with partners to make events bigger and better.
2. Nail down your ICP. You need to know who you are marketing to in order to be successful.
3. Own your audience. Social media is great, but the algo can change in an instant, leaving you scrambling.
4. Piggyback off larger events. Tap into the audience that already exists.

Build an owned audience

In marketing, it's not just about receiving payment and displaying logos, it's about involving sponsors in content planning and truly creating a partnership. It's about working together to build an owned audience instead of relying on rented platforms. - JK Sparks, AudiencePlus

I'm a big fan of how JK stressed the importance of owning your audience.

I don't like being at the mercy of the algo.

There was a recent change to LinkedIn, and I've seen my numbers go down — it's a bit of a bummer.

But if you've been building your own audience, it doesn't have to be.

Social media is great for amplifying your message, but you also need to own your audience.

JK and his team at AudiencePlus are teaching people how to do it.

What do you think?

Now it's your turn.

What do you think about owning your audience?

I'd love to hear your thoughts.

Tag me on LinkedIn and let me know.

Until next time.

—Logan Lyles

P.S. - Did you miss the episode on the 5 phases of Nearbound Marketing? If you did, check it out here: