Acquisition costs. It's something all organizations are subjected to when they are growing their customer base. Acquisition costs are non-negotiable when it comes to maintaining and expanding your business. Though customer acquisition will always be a priority, it doesn’t need to be such a steep expense. Reducing acquisition costs

We live in a constantly changing world where innovation happens faster than ever before. Companies need to match that speed, or they may lose out on opportunities for growth and success. Doing so takes purposeful partnerships with other organizations who share your goals and objectives. Those strategic partnerships allow you

High performing teams are essential to the success of any business unit, but they are especially important for partnership organizations. Within a partnership organization, a team’s collective skills, alignment, and communication are some of the pillars for cohesion. In order to foster that, you need a highly effective team

Strategic partnerships are a powerful way to better serve your customers, expand your business, and grow your revenue streams. In Microsoft’s first two years of their co-seller partner program, they generated $8 billion in partner revenue. Though strategic partnerships are powerful, they can only be successful if they are

No organization is an expert at everything. That would be impossible to foster and lacks scalability into the future. Though impossible, it begs the question: “how can your organization provide (and reap) the benefits of specialization across the board without expertise existing in every facet of the tech industry?” Partner