In today's episode of Howdy Partners, Tom Burgess and Will Taylor are joined by Scott Hanrahan, VP of Global Partnerships at Rivery.
Scott brings a wealth of experience in strategic technology partnerships, having worked with companies like Tableau, Salesforce, and AWS. Together, they dive into how to use
In a recent conversation with Aaron McGarry from Qualtrics, Isaac mentioned something he’s hearing a lot:
“Don’t experienced salespeople tap into people & buyers trust for intelligence and influence?”
There’s a lie that permeates startup culture and it warps the perception of even the brightest founders, executives, and employees.
I call the lie — the instant scalability myth.
Indirect is cool...again
Look back to learn how to look forward.
Glance at the history of B2B SaaS companies and we see something very interesting. It has been defined by three important eras.
* The Era of Sales Digitization (2000s)
* The Era of Marketing Automation (2010s)
* The Era of Partner
Fore!
If you're going to INBOUND 2023, check out Nearbound At Night.
A special VIP event for HubSpot partners. Limited space, so request an invite here.
A quick recap of the PhD from this week:
* The Way We Buy Has Changed
* Experiment With Partnerships
* Time To Tap Into
There's an open secret in partnerships...
The first giver wins.
Don't wait for the quid pro quo.
Make the first move.
Stand out, consider what you can do to set yourself apart from the crowd. First impressions matter – a lot.
When you act generously from the
Nearbound at Night
Nearbound is going to INBOUND. 🚀
On September 7th, join HubSpot and Reveal for a crazy event.
Limited space, so request a VIP invite here.
We've moved beyond the review ratings
I don't care how "good" something is.
I care who'
Sunir Shah, CEO of AppBind has observed a common problem—people often focus on their own goals rather than the company's goals. In this episode, Sunir takes us on a journey of placing customers front and center through a partnerships lens.
He shares his insights on creating win-win